territory management training

Territory Management Training

Our territory management training empowers sales teams to maximize their potential by strategically organising and optimising their sales territories. Through tailored training modules, teams learn to identify high-potential areas, prioritise prospects, and allocate resources effectively. This results in increased productivity, enhanced customer relationships, and higher sales revenue. By mastering territory management techniques, sales professionals can streamline their workflow, minimise travel time, and focus their efforts on high-value opportunities. With improved territory management skills, teams can conquer new markets, penetrate existing ones, and drive sustainable business growth. Invest in territory management training today and unlock the full potential of your sales team!

Participants

Our territory management training is ideal for those sales people who have areas to manage, which can be geographical, or by client type, or by revenue.

The need for Territory Management Training

Territory management and planning is crucial as complexity increases and as markets and clients change. The need for the sales person to have a structured approach with a dynamic plan is essential to ensure targets are achieved. The ITD approach is a structured and focused way of managing the territory. The workshop is based on your actual sales territories, so in this way they are working as they learn.

Duration

This training can be from 3 hours to two days long, depending on the training needs, objectives and how much skill development is required.

In-Person or Virtual

Our training works well both as a virtual/online and in-person workshop, although with a sales team in-person often gets a better response as they enjoy and get energy from the human contact.

Agenda

The following is a typical agenda which we tailor to your needs.

  • Introduction and individual development needs.
  • Business objectives.
  • Target territory tools and processes.
  • Identifying A,B,C clients 80:20 rule.
  • Reviewing territory strategies.
  • Identifying the gaps and opportunities in each account.
  • Key elements of the territory plan.
  • Time, activity & travel plans.
  • Managing changes in the plan.
  • Account plans for individual accounts.
  • Workshop Summary.
  • Personal action plans & follow up emails.

Pre-Workshop

One option is where we ask each sales person to prepare a short review of their territories. This is where we start in the workshop and it means we’re discussing their business all though the session.

Post-Workshop

Each participant completes the training with an agreed action plan, which is reviewed at set times following the workshop.

Territory management training workshop

Reviews

Check out our latest reviews below and see more on our reviews page.

Corporate Coaching

2026

I have now had the opportunity to work with Martin Chapman through two separate training and coaching programmes, and both experiences have been incredibly valuable.

The first gave us a group open forum to discuss a range of management themes and real-world challenges. I found the sessions insightful, practical and directly applicable to my role, particularly when establishing and developing our Quality Assurance team.

My more recent one to one coaching with Martin has been focused on corporate management and navigating senior stakeholder relationships. This has been especially valuable in developing my confidence and communication style. Martin’s coaching around assertive and persuasive communication has helped me become more comfortable being direct, holding others constructively to account and driving greater consistency in project delivery.

Martin is an excellent coach. He is approachable, supportive and encouraging, and his calm, structured style creates an environment where you can openly explore challenges and think critically about the best way forward. Importantly, he guides you towards finding the answer yourself rather than simply providing it, which makes the learning far more meaningful, sustainable and memorable.

I would highly recommend Martin for any individuals or teams looking to develop their management capability, strengthen stakeholder relationships, improve team dynamics or support positive cultural change.

Rory Masterson

We truly appreciate the effort, energy, and flexibility you brought to the programme, and we look forward to working with you again soon.

2026

I wanted to take a moment to thank you for designing and delivering such an excellent programme for the IT Helpdesk team.

It’s clear that a lot of thought and expertise went into both the content and delivery. The sessions were engaging, practical, and highly relevant to the team’s needs, which made a real impact.

We truly appreciate the effort, energy, and flexibility you brought to the programme, and we look forward to working with you again soon.

Many thanks once again.

Farzana Hussain

Learning and Development Manager

Farzana Hussain

Genuinely one of the best training sessions I have attended!

2026

I can honestly say the training sessions delivered by Martin were one of the most valuable professional development experiences I’ve had. Martin has a rare ability to truly understand the needs of his audience and tailor his training accordingly — nothing felt generic or off-the-shelf. He covered some of the most essential skills in leadership, including conflict resolution and how to deliver constructive feedback in a way that motivates rather than demoralises — and he did so in a way that was practical, relatable, and immediately applicable. His delivery is engaging, his knowledge is exceptional, and he breaks down concepts in a way thay makes it easy to grasp and put into action. The concepts he taught are things I’ll carry with me and apply throughout my career. I cannot rate the training content and Martin as a trainer highly enough!

Bushra

Management Team Training

2026

Martin was incredibly insightful and helpful to myself and the other managers currently establishing our new QA team / Function. His guided discussions proved beneficial in allowing us to identify issues and points that needed addressing that were not on our radar and immediately we have already seen the benefit of applying his teachings in our day to day management of our team. Thank you very much Martin

Rory Masterson

Well conducted workshop with intended results

2026

Martin filled the role of educator with marvellous presence and sensitivity. The material was well prepared, and he did a wonderful job of evoking participation with the group. I found the workshop to be meaningful and effective in improving team communication and enforcing a collaboratively established definition of what assertiveness means in our company culture.

Brian C

Case Studies

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