Cole Calling Training
Boost your sales team’s confidence and results with our cold calling training — combining workshop energy with personalised one-to-one coaching.
Participants
Our bespoke programme is ideal for:
- Sales teams aiming to boost conversion rates
- Startups building outbound strategies from scratch
- Professionals in real estate, recruitment, tech, and more
- International businesses navigating cultural nuances
One to one coaching
Every professional is different. That’s why we offer follow-up coaching tailored to individual needs:
- Personalised call reviews
- Confidence-building exercises
- Strategic planning for your target audience
Whether you’re a junior SDR or a seasoned AE, we meet you where you are — and elevate from there.
Agenda overview
We coach you to ditch the robotic pitch and lead with value. Our training modules cover:
- High-impact opening lines that grab attention in seconds
- Questions that uncover pain points and create rapport
- Tailored value propositions that resonate with decision-makers
- Confident closing techniques that feel natural, not pushy
Our mantra? Conversations, not scripts.
Cole Calling Training Agenda
- Challenges with cold calling.
- The opportunity.
- Which organisations to target.
- Who to target.
- Your message.
- Why should they buy you.
- Words to use and not use.
- How to close.
- Overcoming objections.
- Closing the call.
- Follow up.
- Practise calls.
- Live call coaching.
- Personal actions
Outcomes
- Improved confidence with the whole approach.
- Better understanding of what to say and how to say it.
- Skill development in holding a conversation with a new prospect.
- Knowing what to do in difficult situations.
Interaction throughout
Forget boring PowerPoints. Our workshops are interactive, hands-on, and fun:
- Role plays with live feedback
- Group strategy sessions on real prospects
- Call analysis with peer insights and coaching input
This is how behaviour changes — through doing, not just learning.
Pre-workshop
- Discussion on the participant’s needs and those of your organisation.
- Defining the outcomes and cold calling results you would like to see.
- Draft workshop outline tailored to your needs.
- Agreement of agenda.
- Participants complete a short questionnaire on the ITD Work Style Model.
Post workshop
- Pdf cold calling workbook.
- Optional one-to-one coaching.
In-person or virtual
Our cold callibg training works either as a virtual or in-person trainig session.
Number of Participants
Typically groups of 12 work well.
Tailoring the training to your needs
The training workshop is tailored to the needs of your organisation and those of the participants. This gives a bespoke training experience which means your team will leave with a good understanding of how to implement the ideas from the session.
Next steps
Simply complete the form below and we can send you a proposal with costs.
Case Studies
Reviews
A truly inclusive, insightful, and empowering training
I recently attended the Working Effectively at Clifford Chance training session and found it to be an incredibly valuable and uplifting experience. One of the standout aspects was the smaller group size, which created a more inclusive environment. Everyone had the opportunity to feel seen, heard, and genuinely included in the discussions.
The session encouraged open dialogue, and participants were free to express their views and share personal experiences without hesitation. This openness was largely thanks to Martin, who facilitated the session with warmth, empathy, and professionalism. Martin fostered a safe and supportive space where people felt comfortable being honest and reflective, which made the session not only informative but also deeply engaging.
Overall, the training was a brilliant example of how thoughtful facilitation and a well-structured format can empower individuals to connect, learn, and grow together. Highly recommended!
Five-star training!
I attended Martin’s session on working effectively in the workplace and you can tell he genuinely cares about the people he is training- he was very interactive throughout, delivered super helpful takeaways (especially relevant in professional settings) and also extended candid advice on how to keep up with an incredibly fast-paced and often times challenging career environment. I highly, highly recommend Martin’s sessions if you have the opportunity to attend them, I am confident you will leave the room with more wisdom.
Bespoke Soft Skills Training for Shipboard Leadership
The Bespoke Soft Skills Training for Shipboard Leadership was very well received. Participants found the sessions engaging, practical, and highly beneficial, with appreciation expressed for the instructor’s time, travel, and expertise.
The interactive discussions and exercises were effective in applying leadership and communication concepts to real shipboard situations. Several attendees noted they could use the material to address challenges with difficult crew members.
Overall, this training was viewed as excellent, relevant, and valuable in enhancing leadership effectiveness and promoting stronger communication across the fleet.
Presenting with Impact Virtually
I recently attended the “Presenting with Impact Virtually” training workshop led by Martin Chapman, and it was a thoroughly engaging and practical experience. Martin’s delivery was professional yet friendly, making the virtual format feel interactive and enjoyable. The session was well-structured, with clear slides and practical examples. I highly recommend his training services for anyone looking to improve their presentation skills in a virtual setting.
Comprehensive and Engaging Training
I recently attended Martin’s ‘Working Effectively’ and ‘Professional Business Communication’ online training sessions and both were excellent. Martin is very engaging and ensures that participants all contribute to discussion. The sessions were very useful, drawing on real anecdotes and scenarios relevant to our level of work. I found both training sessions impactful and will carry the lessons learned into my work. Thanks Martin!
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