Cole Calling Training
Boost your sales team’s confidence and results with our cold calling training — combining workshop energy with personalised one-to-one coaching.
Participants
Our bespoke programme is ideal for:
- Sales teams aiming to boost conversion rates
- Startups building outbound strategies from scratch
- Professionals in real estate, recruitment, tech, and more
- International businesses navigating cultural nuances
One to one coaching
Every professional is different. That’s why we offer follow-up coaching tailored to individual needs:
- Personalised call reviews
- Confidence-building exercises
- Strategic planning for your target audience
Whether you’re a junior SDR or a seasoned AE, we meet you where you are — and elevate from there.
Agenda overview
We coach you to ditch the robotic pitch and lead with value. Our training modules cover:
- High-impact opening lines that grab attention in seconds
- Questions that uncover pain points and create rapport
- Tailored value propositions that resonate with decision-makers
- Confident closing techniques that feel natural, not pushy
Our mantra? Conversations, not scripts.
Cole Calling Training Agenda
- Challenges with cold calling.
- The opportunity.
- Which organisations to target.
- Who to target.
- Your message.
- Why should they buy you.
- Words to use and not use.
- How to close.
- Overcoming objections.
- Closing the call.
- Follow up.
- Practise calls.
- Live call coaching.
- Personal actions
Outcomes
- Improved confidence with the whole approach.
- Better understanding of what to say and how to say it.
- Skill development in holding a conversation with a new prospect.
- Knowing what to do in difficult situations.
Interaction throughout
Forget boring PowerPoints. Our workshops are interactive, hands-on, and fun:
- Role plays with live feedback
- Group strategy sessions on real prospects
- Call analysis with peer insights and coaching input
This is how behaviour changes — through doing, not just learning.
Pre-workshop
- Discussion on the participant’s needs and those of your organisation.
- Defining the outcomes and cold calling results you would like to see.
- Draft workshop outline tailored to your needs.
- Agreement of agenda.
- Participants complete a short questionnaire on the ITD Work Style Model.
Post workshop
- Pdf cold calling workbook.
- Optional one-to-one coaching.
In-person or virtual
Our cold callibg training works either as a virtual or in-person trainig session.
Number of Participants
Typically groups of 12 work well.
Tailoring the training to your needs
The training workshop is tailored to the needs of your organisation and those of the participants. This gives a bespoke training experience which means your team will leave with a good understanding of how to implement the ideas from the session.
Next steps
Simply complete the form below and we can send you a proposal with costs.
Case Studies
Reviews
We truly appreciate the effort, energy, and flexibility you brought to the programme, and we look forward to working with you again soon.
I wanted to take a moment to thank you for designing and delivering such an excellent programme for the IT Helpdesk team.
It’s clear that a lot of thought and expertise went into both the content and delivery. The sessions were engaging, practical, and highly relevant to the team’s needs, which made a real impact.
We truly appreciate the effort, energy, and flexibility you brought to the programme, and we look forward to working with you again soon.
Many thanks once again.
Farzana Hussain
Learning and Development Manager
Genuinely one of the best training sessions I have attended!
I can honestly say the training sessions delivered by Martin were one of the most valuable professional development experiences I’ve had. Martin has a rare ability to truly understand the needs of his audience and tailor his training accordingly — nothing felt generic or off-the-shelf. He covered some of the most essential skills in leadership, including conflict resolution and how to deliver constructive feedback in a way that motivates rather than demoralises — and he did so in a way that was practical, relatable, and immediately applicable. His delivery is engaging, his knowledge is exceptional, and he breaks down concepts in a way thay makes it easy to grasp and put into action. The concepts he taught are things I’ll carry with me and apply throughout my career. I cannot rate the training content and Martin as a trainer highly enough!
Management Team Training
Martin was incredibly insightful and helpful to myself and the other managers currently establishing our new QA team / Function. His guided discussions proved beneficial in allowing us to identify issues and points that needed addressing that were not on our radar and immediately we have already seen the benefit of applying his teachings in our day to day management of our team. Thank you very much Martin
Well conducted workshop with intended results
Martin filled the role of educator with marvellous presence and sensitivity. The material was well prepared, and he did a wonderful job of evoking participation with the group. I found the workshop to be meaningful and effective in improving team communication and enforcing a collaboratively established definition of what assertiveness means in our company culture.
Professional Business Communication Training
The session provided genuinely helpful tips on how to engage with different personality types and offered a deeper understanding of effective communication in a corporate environment. I walked away with some excellent tools and practical pointers to put into practice. The mix of real-life examples and scenario-based exercises really made us reflect on our own communication styles. It was the most engaging and helpful training session I’ve attended. Very engaging and informative, no reading off slides, and the time flew by.
I highly recommend this course to anyone looking to improve their client communication skills.
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