Assertiveness training
Our assertiveness training can help you be more assertive at work

Assertiveness Training

Our assertiveness training helps you to develop your confidence, by giving you ideas on how to be assertive. We then go further by giving you the behavioural change tools to make the changes you want to make. Assertiveness is about finding the right balance in communication. This means that if we are too forceful we can be seen as aggressive. But if we are too soft we can be perceived as submissive.

To be assertive we need to be have a balanced approach. We need to put our point of view across, whilst showing that we appreciate the other person’s point of view. Our training gives you the tools and behavioural change strategies to become more confident in your communication and therefore more assertive.

Virtual Assertiveness Training Workshop

Our assertiveness virtual workshop gives you ideas on how to be more asssertive. It also helps you to develop a personal action plan to implement these ideas. The workshop format means you are involved in discussion, or activities throughout the session.

Timing ranges from 90 minutes to three and half hours.

The content is tailored to your needs. This means you get the training relevant to your organisation.

The price of this training depends on the number of participants and whether you want to make it a longer session. Contact us for a proposal and price.

Delivered virtually or in-person.

Public Assertiveness Virtual Training Course

We hold regular public assertiveness training courses virtually; where individuals can join people from other organisations in the virtual classroom.

This is a 90 minute virtual session.

You will learn:

  • How your personality impacts your assertiveness.
  • Opening the assertive conversation.
  • Using questions to be assertive.
  • The words to use when being assertive.
  • What to say in different situations.
  • Creating a realistic assertive action plan.


Conatct us for a cost on this course as a group or a one-to-one session.

Participant Feedback

“The session was interactive and enjoyable. Martin offered substantive and useful insight on how to be more assertive and confidence in the work place. Thank you.”


Contact us for dates or if you would like a one-to-one session on Assertiveness


Assertiveness often forms part of our many communication skills training courses. To see how this has worked for other clients see below and take a look at more reviews of our training here.

Very interesting training

Rated 4.0 out of 5
May 28, 2024

The training was very interesting as the subject matter is very topical in everyday working life!


How to manage workloads, delegate and work with supervisors.

Rated 5.0 out of 5
May 7, 2024

Very insightful and engaging – would recommend!


Excellent Training Sessions

Rated 5.0 out of 5
May 2, 2024

The training sessions hosted by Martin were nothing short of exceptional. The sessions promised to be engaging, interactive and informative – and they delivered on all fronts.


Helpful and enjoyable

Rated 5.0 out of 5
May 2, 2024

Very helpful and enjoyable session with practical scenarios


Martin knows how to keep the audience focused on his topic

Rated 5.0 out of 5
April 25, 2024

Martins not only knows his topics but also is a master of presentation; keeping us focused on the issue. Break-away rooms is an excellent technique Martins uses in very appropriate moments to stimulate exchange and productive discussions. Very clearly structured presentations. Five stars, for sure!

Yuriy Rudyuk

Case Studies

Mayer Brown logo
Assertiveness Training - Hong Kong
Clifford Chance client logo
Assertiveness Training - Paris

Assertiveness Training - your potential

Our assertiveness training sessions help people in everyday workplace situations. Some people are naturally assertive, but many of us are not and this is where training can have a huge impact. Most of us have the potential to be more assertive, both generally and in specific situations. This means that with training we have the potential to improve.

Assertiveness defined

At ITD we define assertiveness as saying what you need to say. This means being able to explain that you understand the other person’s needs or perspective, whilst at the same time, putting your own point of view across. And it means doing this in a calm and measured way, because being over emotional can be read as being aggressive.

Having said that, the difference between assertive and aggressive can often be blurred. This means we have to be very clear what assertiveness is and what it is not. In the training we do this by explaining and illustrating assertive, aggressive and submissive behaviours. You will get to explore these definitions and practice scenarios relevant to your real world. This results in new skills learnt and practised in preparation for implementation in the work place.

Our approach to Assertiveness Training

At ITD we take a very practical, approach to assertiveness training, which means the sessions are run as workshops rather courses. As a result you are working on practical ideas that apply to everyday situations.

Step 1 to Assertiveness - Analyse the situation

Our approach is to help people understand the underlying situation, to find out where they feel an assertive response would be more appropriate. Our assertiveness training workshop is based on typical scenarios from our experience, as well as the situations the participants bring into the training room. This style is a blend of training and coaching. It means you get facilitation and instruction from our experienced trainer, making the session practical and very useful.

Step 2 to Assertiveness - Explore the options

We explore what assertive, aggressive and submissive responses look like. Participants practice assertive responses so that you develop a deeper understanding of the impact of this approach. We look at how we need to tailor what we say to the situation and individuals involved, so that the communication has more chance of success.

Step 2 to Assertiveness - New behaviours

At the end of the session each participant leaves with specific behavioural actions, helping to reinforce the learning. We have developed a unique behavioural change action planning tool. This is based on researched and proven behavioural change theories. It gives the participants the best chance of implementing their actions back in the workplace, therefore making the investment more worth while.

assertiveness training course
Assertiveness in the work place can be learnt and practised

Assertivess Training Course Overview

Our assertiveness training works on changing behaviours. We cover ideas on how to be assertive, then we work out how you can be more assertive in your circumstances. We develop action plans with you that will help develop your confidence. This is achieved using behavioural change ideas and research, which means your actions will have more chance of success.


  • Introduction and personal objectives.
  • Definition of assertive behaviours.
  • Challenges with being assertive.
  • Assertive and non assertive body language.
  • Behavioural conditioning.
  • Context of assertion with aggressive & submissive behaviours.
  • Understanding aggressive behaviours in others.
  • Assertive body language.
  • Changing behaviour in small steps.
  • Personal live situations.
  • Assertive behaviours for each participant.
  • Practice of participants situations.
  • Summary of workshop.
  • Personal actions.

Pre Workshop

Participants complete our short online questionnaire, which gives you ideas on the personality drivers of assertive behaviours. This means you will be prepared to think about the impact of personality on assertiveness when you enter the workshop.

Post Workshop

There are a number of post workshop options available to you. Firstly you will recieve an email with your actions and a summary of the workshop. Next you can access further ideas by email, or our WhatsApp WorkCoach. And finally you can purchase one to one coaching.

Learning Outcomes

Participants gain:

  • A clear understanding of what assertiveness is and how it impacts on everyday working life.
  • Specific actions for implementation immediately at work.
  • A real appreciation of how assertive behaviour is not that different from their current behaviours
  • Support in implementing assertive behaviour.

Participant numbers

The subject of assertiveness is ideally suited to small group numbers of around six to ten participants. But we appreciate there is always a balance between participant numbers and budgets. As long as we give people the time to open up and discuss their challenges with assertiveness, it means we can then achieve the learning objectives.

Client Feedback

“Excellent training and great trainer who held our attention for the whole time which just flew by.”

“We always get great feedback for this session which we have been running for a number of years.”

Participant Feedback

“Very useful training which gave me ideas I will use at work tomorrow!”

“I can see now I need to be less direct and more assertive, especially if I want to win people over.”

“The action planning piece was very useful in that we produced very detailed and realistic plans.”

“I feel very confident that I can be more assertive in the situations I defined. The small steps approach will work for me.”

Read more reviews here

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"Assertiveness means saying what you want to say in a confident and calm way, whilst recognising the positions of others."

Why is assertiveness and assertiveness training important?

Assertiveness is vital in any work environment both from the individual and organisational viewpoint. A person who is assertive puts their thoughts and opinions across clearly. They manage their time more effectively, because they will discuss workload when taking on new tasks. The person who is assertive does not let stressful situations build up without saying or doing something.

Assertiveness is important because it has such a big impact at work. In our training we have found the impact of developing assertiveness to be far more than just on the immediate situation. It helps with long term relationships. Our assertiveness training has also helped people in their personal lives.

Assertiveness training works

Assertiveness training is one way of developing the skills of being assertive. We have seen people go from being very submissive, to being assertive enough to change their life at work. At ITD our assertiveness training gives you the ideas, techniques and frameworks to develop your knowledge of how to be assertive. Our training takes this one step further and applies these ideas to your situations, which means you are very clear on what you need to do to be more assertive.

Through role play and coaching we take this still further by developing your skills in situations relevant to you. It’s worth bearing in mind that being more assertive through assertiveness training, can help the aggressive person just as much as the submissive person.

What is Assertive body language?

As explained above, assertive behaviour strikes a balance between standing up for yourself and listening to the other person, so that the communication is even and professional.

Assertiveness strikes a balance between aggressive and assertive behaviours. So let’s take a look at these in more detail. What is aggressive behaviour? Aggressive behaviour is where we show no interest in the opinions, thoughts, or views of the other person.  This means not listening, talking over the other person or not asking for their opinion.

What is submissive behaviour? Submissive behaviour is where we do not show, or communicate our own opinions, or point of view, only showing an interest in the other person. So this means, not speaking up and agreeing to something whilst inside we’re saying ‘No!’

Body language options

Assertive body language – Steady eye contact, but not continuous, looking at another place, or point of rest, from time to time.  This means making all parties feel comfortable.

Aggressive body language – Continuous eye contact, glaring or staring unblinkingly at the other person. Or not looking at the other person at all. Also not looking at the other person, but only looking at a third person, or their own phone, or their computer. Pointing is also aggressive.  So aggressive behaviour can be subtle or very obvious.

Submissive body language – Body language which demonstrates submissive a approach includes standing whilst the other person is sitting. It also includes the inability to hold eye contact with the other person, and looking down for most of the time. Also not sayng things that you really would like to say. So submissive body language is about reducing your level of  engagement.

Assertiveness training

International locations where we have delivered Assertiveness Training

We have delivered this training in a wide variety of countries from across Europe, UAE and Saudi Arabia. Also from US and Hong Kong to Australia. This means we have a broad experience of assertiveness in different countries and cultures. Which in turn means we have almost certainly met with your challenges before and can help you to develop your assertiveness.

Case Studies

Mayer Brown logo
Coaching on Assertiveness - Hong Kong
Clifford Chance client logo
Workplace Assertiveness Training - Paris
Delegation & Assertiveness - UK
Wragge & Co
Assertiveness Training - UK

Some of the roles we have helped with our Assertiveness Training

We have worked with a wide variety of roles in our assertiveness workshops.  From receptionists and administrators, to secretaries and office managers. From junior lawyers to customer service roles and IT managers, as well as sales people and their managers. This shows we have a broad experience of working with many different roles and helping them to develop their assertivenes. Which in turn means we can almost certainly help you with your training needs.

What will you learn?

Situational assertiveness

Situational assertiveness is the idea that your level of assertiveness depends on the situation you are in, so that we adapt accordingly. In some situations we can be comfortably assertive. In other situations our assertiveness fades and we become submissive, or aggressive.

Understanding how the situation can affect our assertiveness, helps in developing more assertive behaviours. Being assertive with a colleague can be much easier than with a line manager, senior manager, or client. Using our situational tool can help to recognise where you could be more assertive.

We also use behavioural change tools to underpin your development of assertive behaviours in those situations you want to focus on.

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Typical challenges of participants on our Assertiveness Training

Participants are encouraged to explain their challenges in being assertive. With this information we can explore specific ideas to develop a better approach. Here are some examples from previous participants:

Assertive Conversation
Assertiveness training can help in working with colleagues, senior managers and clients, and often results in better relationships for everyone.

How could our assertiveness training help you?

What does our Assertiveness Training include?

The agenda can be adapted to suit the needs of your organisation, and will typically include the areas listed earlier on this page. We always define what assertiveness is and its impact in the workplace, because having a clear definition will help you identfy the gap that requires attention.

Our workshop style means we start with a discussion of your challenges with assertiveness. This means we explore how not being assertive affects your working live, work life balance and enjoyment of work.

We explain assertiveness models, ideas and behaviours, which act as a foundation to assertive behaviours. With your challenges in mind, we apply these ideas so that you can clearly see the potential impact of becoming more assertive. 

You practise these skills in situations relevant to you. This means it will be easier for you to apply the new behaviours back in the workplace. The role plays include coaching from the training consultant.

By the end of the workshop you prepare a practical action planning using our behavioural change model, so that you are prepared for future challenges.

assertiveness at work

Why do organisations choose ITD for their Assertiveness Training?

Start a conversation

Call us on +44 (0)800 804 8086 to discuss your needs for Assertiveness Training, or complete the form below

Rated 4.9 out of 5
4.9 out of 5 stars (based on 327 reviews)
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