Nudge Course - One Day Training
This one day Nudge Course gives you some powerful new tools to influence colleagues or clients. It’s a practical workshop session with lively discussion. We apply the ideas of Nudge to your situations and challenges. The training is tailored to your organisation and to your role. The outcome is very practical with actions to be implemented straight away.
What is Nudge?
Nudge is a form of influencing. One of the key principles of Nudge is that it is a subtle approach. It’s about helping people to make a specific choice. There is no force involved. Allowing people to make a choice but encouraging the choice which you want them to make. Often it involves a benefit for the individual which may be greater than that for you.
How could you benefit from our Nudge training
Based on the experiences of previous organisations and their participants, firstly you could benefit by identifying simple actions to improve processes. These might be internal or customer facing. Either way, Nudge can help you see things differently.
Secondly Nudge can help you look at design in a new way. With the Nudge lens you might identify a better way to design marketing messages, communications or direct text via email, message or social media. At least, that’s the experience of some of our clients.
Thirdly you might see better ways to organise people, processes or messages. With a Nudge lens things can become very simple.
Lastly you might take a fresh look at challenges and see them in a new light. Nudge might help you solve those challenges with an innovative approach.
We will help you to understand Nudge and then apply the ideas to your needs, whatever they might be.
Where does Nudge come from?
Nudge is a brilliant idea developed by Richard Thaler, who went on to be given the Nobel Prize for economics in 2017. What other training has a Nobel prize behind its fundamental principles?
Nudge course overview
We have taken the basic principles of Nudge and created 12 ideas. These ideas apply to everyday work situations. For example, how to present ideas to colleagues or managers which encourages the selection of a specific choice. And how to encourage people to use the stairs, or use a specific internal process or software option.
Who could benefit from this training?
We think Nudge can help any person in the work place. It’s such a useful set of ideas that we can’t think of a role where a knowledge of Nudge wouldn’t be useful. We’ve helped large organisations like British Gas and EE, local councils in UK like Hackney & Richmond, local councils in USA and others.
If you need to communicate choices and want to persuade people to select a specific choice, then Nudge is right for you.
Nudge Course agenda
The following agenda can be tailored to suit your needs.
- What is Nudge?
- Where does Nudge come from?
- How do Reverse Nudges inadvertently work & happen?
- 12 ideas of Nudge.
- Your everyday work challenges.
- Applying Nudge to your challenges.
- Which Nudge idea to choose?
- How to assess the results.
- Personal actions.
Nudge Course outputs
What can you expect to gain from this training?
- An understanding of Nudge.
- Review 12 Nudge ideas.
- Understand how to use each Nudge idea.
- Apply each idea to your situations.
- Help from the trainer with your challenges.
- A Nudge action plan.
Nudge Case Studies
These are examples where we have helped clients with Nudge
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Other Nudge courses
Call us to discuss how our Nudge Course could help your organisation +44 (0)800 804 8086
