Key account management training
Our key account management training is ideal for those new to selling to key accounts. It is also a great refresher for those more experienced in the role.
In the training you will learn a great approach for managing your key accounts. It will train you on how to assess your key account’s vulnerabilities and opportunities. If it is a good account your competitors will be looking at it very carefully. You will learn what steps you could take to make your accounts more secure.
We use our LIVE training approach. This means analysing your actual live accounts. You will work with colleagues on your key accounts. Going forward you will be able to apply the methodology to any account in the future. So with our key account management training you will be able to apply these ideas to an actual account in the session.
Clients of our key account management training
Which roles are right for our key account management training?
This training is ideal for those sales people who focus on a small number of key accounts. We expect you to spend most of your time with just a few clients. Therefore the pre-course work is essential to getting the most from this training.
The training is ideal for those roles which have more of the ‘farmer’ than ‘hunter’ responsibility. That is, where you need to develop long term relationships to develop revenue.
These include:
- Key account managers.
- National account managers.
- Regional managers.
- National sales managers.
Duration
This training is typically between one and two days depending on the objectives and number of participants. If it is help online it is between two and five 2 hour sessions.
Ideas reviewed in this training
We cover a number of ideas in this training. These have been developed as our own IP (Intellectual Property), unique to ITD Sales Training. These ideas include the following:
Personality Model
Our Personality Model helps you to build better relations with key contacts, especially those with more challenging personalities.
Development Plan
Our Account Development Plan is a simple and effective tool to better plan your activity with your key accounts.
Key account management training overview
Pre course
The course involves each participant working on one or more of their key accounts. Part of this includes a pre-course task of analysing these accounts. This is done with a SWOT analysis which we review in the training. The other part of the pre-course work is to make sure you have all the necessary data relevant for that account, to access during the training.
Course agenda
- Participant introductions and objectives.
- Individual key account presentations and group discussion.
- SWOT results.
- Initial observations of key accounts.
- Account Development Plan.
- Personality Model and your key account.
- Product / Service Matrix.
- Identifying opportunities for development.
- Key account strategies.
- Strategic relationships in key accounts.
- Possible actions to develop the account.
- Personal action plans.
Post course
Each participant receives an email summarising their actions which is copied in to their manager. They also have access to the training consultant for follow up.
Training Reviews
Professional Business Communication training
This class is 3 hours but it didn’t feel like it. It helped that the class is interactive and each person gets a chance to speak at one time or another. Martin did a great job keeping us engaged. I like the way he explained the topics and I genuinenly walked away with some great pointers regarding communication styles.
Martin was a great trainer!
He made the session interesting and engaging, and gave some really helpful tips for working effectively! Definitely one of the best trainers I’ve come across in sessions like this – would recommend.
"Working Effectively" module with Martin Chapman
Martin is a really friendly instructor whose enthusiasm came through even in a virtual training session. He aimed to create rapport among the attendees which I really appreciated. It was great meeting him!
Great workshop on Professional Business Communication
Really enjoyed how interactive this workshop was. I am now putting people into communication style boxes!!
Professional Business Communication - Very instructive and interactive
It was the perfect balance between theoretical and situational approaches.
Great Workshop
The workshop was very interactive, making it engaging. I would definitely recommend it.
Call us on +44 (0)800 804 8086 to discuss how our key account management training could help your organisation
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