How to get more impact from training
This article explore how to get more impact from training, based on years of experience in designing and delivering training. These ideas apply to in-person training as well as virtual training.
Questions to ask yourself about the training you're looking for
Raise awareness or develop skills?
If you only want people to be aware of an idea, then a seminar style will achieve this. A seminar can be shorter and does not necessarily need interaction between trainer and participants. But if you want your people to use a new skill or change a behaviour, then a workshop style is required. A workshop will need more time or a reduced agenda.
Do the participants have common training needs?
When the participants of a training intervention have common training needs, then conversation, exercises and scenarios can all work for everyone. This increases their impact. The more the group has divers training needs, the more the impact is diluted, as not all the discussions are relevant.
Do the participants recognise they have training needs?
When you have one or more people who think they do not need or want the training provided, this will reduce the impact. This can happen through their not engaging with the training, through to being actively disruptive.
Factors that affect impact
There are a number of factors that can have a direct affect on the impact of training. At ITD we design and deliver training for people in organisations on subjects including communication, management, leadership and more. We’ve been doing this for over 20 years, and the ideas here are based on this experience.
Relevance
The more relevant the content of the training, the more impact it has. We’ve noticed that this relevance isn’t just about what should be relevant, it’s about what actually is relevant. Do the participants recognise they have a training need in this area? Do they want to know about this subject?
Participants
The more homogenous the participant group, the easier it is to have impact for the group. If you have a group of people who do not have things in common, it is much harder to give the training impact for all of them. If the group have either roles or experience in common, it is much easier to create impact.
Another factor, is whether they want to be trained. If you have someone in the group who does not want to be trained, you can spend time trying to win them over, or you could just leave them out. Either way it may have an impact on the training.
Good use of time
Do the participants perceive the training as a good use of their time. If they do the training has a better chnace of having impact.
Content Relevance
The more the content is relevant to the participants’ everyday life, the better the chances of impact. This means not just the general subject, but the small details of case studies and how the behaviour displays in their daily work. How to do the behaviour in their specific role, not just generically.
Style of training
Both in virtual and in-person training sessions, we have noticed that a workshop style is preferred by many people. This means involving and engaging everyone in the group all through the session.
Telling or Sharing
Unless the subject matter is an area where a specific behaviour is required, such as health and safety for example, telling people what to do is not as effective as sharing ideas. We find sharing an idea, applying it to their world and discussing how it might work, is a far more effective way to gain impact with training.
Duration
Training interventions can be too long, just as much as they can be too short. Impact is driven by the training objective balanced with duration possible.
Amount of Content
Having too much content can reduce impact by forcing the agenda to be rushed and not exploring an area fully. When the objective is agreed and the balance of content, learning objectives and style of session established, the impact is easier to predict.
Summary
Careful consideration of all the factors discussed will help to increase the impact of your training. An open discussion with your training provider and asking their opinion on what is being asked for, will help to get it right.
There is not one way to get high impact training, different methods work for different objectives.
Case Studies
The following case studies give a few examples where we’ve noticed the impact has been particularly high. Explore more case studies here.
Participant & Client Reviews
You know you’ve had an impact when you get glowing reviews.
Enhancing Virtual Presentation Skills
I recently attended the “Presenting with Impact Virtually” workshop and found it to be highly beneficial. The session was well-organised and provided practical strategies for enhancing virtual presentation skills. The interactive elements and real-time feedback were particularly valuable, allowing participants to apply techniques immediately. The facilitator, Martin Chapman was knowledgeable and engaging, making the workshop both informative and enjoyable. Overall, it was a worthwhile experience that has equipped me with tools to improve my virtual presentations.
I found the training session to be exceptional and loved every moment
The trainer possessed a deep understanding of the subject, and the way he managed the pace, timing, and creatively delivered the training was outstanding.
Martin is an incredible leader!
Martin makes these sessions so engaging and gives people the opportunity to voice our own opinions and discuss them at length. He carefully listens to each and every experience and then tailors the session with useful guidance.
Great tips for virtual presentation
I like that the facilitator actually practiced these tips when presenting virtually. I saw some new features to zoom which I hadn’t used before such as using stamps. We use Teams here, so it would be great if this could perhaps be done on Teams in future too.
I like the tips on using rhetorical questions – this stood out to me and will be using this in future to give myself time to slow down and think, and also to appear confident.
Thanks!
Great session
Very engaging session with a good instructor.
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