Written communication skills training overview
Our written communication skills training can help you improve how you write your emails, proposals, documents, blog posts, marketing materials, or whatever you’re writing. And you will complete the training with very specific actions. The course works for any role including sales, marketing, finance and many others. It also works for all people in the team, through to team leaders, managers and directors.
Duration
The session is 3 hours long, and in that time you can get a host of ideas on how to improve your writing impact. We start by reviewing some redacted examples of writing from your work. This means we can identify areas for improvement and you can state your specific objectives for the session.
Training tailored to you
The workshop is tailored to your specific needs. Firstly we ask what your learning objectives are prior to the session. We ask you to provide some examples of your written communication that you would like to improve. Using this information we tailor the content and focus to achieve your learning objectuves.
Virtual or in-person
The session works as an in-person or virtual session, which means you can take advantage of this training wherever you are in the world. We’re very used to working in time zones from the US, across Europe, India, Singapore and beyond. It might eb surprising to know that the virtual session is preferred by some participants, because they can see their writing on the screen in real time. And if it’s a group session they can also see the writing of others, so they can share learning as they progress.
Groups or one-to-one
The training works well for groups of up to 12 or as a one-to-one coaching session.
Experienced trainer with excellent reviews
The trainer is very experienced, just check out our reviews for what the participants say. And take a look at some of our client case studies to see the impact and feedback we get from this written communication skills training.
Written communication skills training agenda
The following is a typical agenda for our written communication skills training workshop. We can adapt and tailor the agenda to suit your needs and those of the participants.
Introduction
- Effective written communication defined.
- What are the key qualities?
- The risks of getting it wrong.
Your Examples
- Review your examples; emails, website, marketing materials etc.
- Ideas for improvement are identified and suggested together.
- Learning objectives summarised.
Reader Assessment
- Who is going to read your document?
- Adjusting the structure, content and language based on an assessment of the reader.
- Building rapport with the reader.
Clear Aims
- Why am I writing this document?
- The purpose statement.
Planning
- The best way to achieve your objective.
- Structure and content.
Building Blocks: Paragraphs, Sentences, Words and Phrases
- An explanation of the basics.
- Making it clear & concise.
- Writing shorter sentences.
- Choice of words.
- Getting the tone right.
- Common pitfalls and how to avoid them.
The Impact of Work Style
- ITD Work Styles Model.
- Adapting to your reader’s work style.
Punctuation Guide
- How are punctuation marks used?
- Avoiding common mistakes.
Hints on Writing to Persuade
- Tips on persuasive language.
- How not to persuade.
- Simple ways to make documents persuasive.
Review & Personal Actions
Improve your skills
Our written communication skills training helps your people improve their skills. If they are new to a role or organisation this training will help build a foundation to build on. If they are more experienced professionals, this training will give a great review and refresher of some things they may have forgotten and possibly a few new ideas.
5 Star Reviews
“Martin ran 4 tailored Written Communication Skills Training workshops for us for staff at all levels including the CEO about impactful writing skills and why it is so important to get it right. The sessions were informative, highly engaging and practical, even with a hint of fun! The workshops really got people thinking, everyone took something away – very enjoyable, thank you Martin!”
Nicola Smith – Head of HR, IAM RoadSmart
“I thoroughly enjoyed the training and feel that I have got a lot from it. Thank you again.”
Emily H. – Senior Sales Advisor Kast
Written communication skills training
Our written communication skills training helps people to improve their writing in terms of emails, proposals, documents and presentations. It works firstly on reminding participants of first principles , such as starting with an objective for your writing. We then add ideas for clear and professional writing.
We do this using examples from your organisation, and also from the participants, so that the session is relevant and interesting.
Written communication skills training is more relevant than ever; in the age of social media, text abbreviations and bullet point language, the ability to write ‘clearly’ can be seen as a competitive advantage and a good skill to have. That’s because clear communication of your message is crucial for the reader to understand your point.
Writing in a concise and impactful manner can communicate your brand values and the quality of your offering. Making elementary mistakes can create the wrong impression with colleagues and clients. In many markets such as with law firms, or industry bodies, writing skills are part of the mix to give clients confidence.
Training Reviews
Inclusive and thought provoking
I really enjoyed the course and this was helped by having Martin Chapman.
He was really engaged with us all and ensured we remained engaged throughout. I took a couple of points away from the course, that I will be working on over the next couple of months. It was very interesting listening to different management styles and experiences from the other delegates.
As the team were so engaged and we were clearly enjoying the course, I wish to course was a little longer.
Useful platform to have interactive discussions on communication and working style
Get to know yourself and those around you
Super informative and enjoyable!
Martin was a brilliant trainer on the working effectively and communication courses – I learned a lot of new techniques that I’m already putting to good use in the work place, and the overall vibe of sessions was great!
Professional Business Communication training
This class is 3 hours but it didn’t feel like it. It helped that the class is interactive and each person gets a chance to speak at one time or another. Martin did a great job keeping us engaged. I like the way he explained the topics and I genuinenly walked away with some great pointers regarding communication styles.
Martin was a great trainer!
He made the session interesting and engaging, and gave some really helpful tips for working effectively! Definitely one of the best trainers I’ve come across in sessions like this – would recommend.
Click here to see all our training reviews.
Style of the training
Our written communication skills training is run as a workshop. This means it is highly engaging, informative and practical, because we base the content on your challenges and the context of your organisation.
Ideas are introduced using examples from your actual written documents. These can include emails, leaflets, proposals, agreements, contracts, or whatever documents you wish to cover.
To take this workshop approach one step further, the content can be based on specific examples from your organisation and the participants themselves. For example, they can bring in emails they have sent or received to illustrate written communication. We can email the participants directly informing them that they can send examples of work they would like reviewing prior to the workshop. In this way the training has much more impact.
Typical training needs from previous participants
- “How do I write clear and concise emails.”
- “When should I use bullet points?”
- “When are apostrophes appropriate?”
- “I need some simple tips on writing clearly, that is writing ideas in a clear way.”
- “Punctuation tips please.”
- “I don’t know the basic rules of grammar and punctuation.”
Training tailored to your requirements
- Whilst we have a structured agenda to start with, at the same time it’s important that we adapt this with examples and scenarios from your organisation. This means we talk to key people involved and get examples of good and bad performance from the context of the participants.
- We draft scenarios and further examples which illustrate the key points you want us to make, so that the training is targeted to your needs.
- During the session we also tailor the content by responding to the participants needs. For example, if we are asked a question about how to influence in an email to a specific audience, we will make suggestions on how to do this.
- We make this a very practical session. Participants work on typical documents from their department, whilst discussing key principles and gaining a lot of knowledge.
Why choose ITD?
1. We adapt and tailor the training to suit your organisation, this gives it maximum relevance and impact.
2. With our unique blend of training and coaching the session will help your people develop their skills as they learn, so that the impact is immediate.
3. Our training gives participants exactly what they need in a well created open learning environment, which means they feel comfortable to discuss their challenges.
4. The examples and case studies we use are based on your needs. These are often taken from documents you provide us, because this makes the training more relevant.
5. Our training can also encompass your written house style, so that key messages are reinforced.
6. We always get great feedback from this training, check out our training reviews.
Written communication skills training case studies
Other organisations have found our Nudge Training helps with written communication
Complete the form to request a proposal on this training.
Call us on +44 (0)800 804 8086 to request a proposal with costings on our written communication skills training
