This writing for non-academic audiences workshop is designed, as you might expect, specifically for academics. The aim is to help academics write for non-academic audiences, who have little or no knowledge of the area being written about.
Documents range from emails, website, leaflets and presentations. This is in part a review and refresher of the key principles of written communication from the perspective of non-academic people.
The purpose of writing can range widely from pure information to fund raising. This workshop is pratical and helps each academic develop their written communication skills to adapt for a specific non-academic audience.
Writing for non-academic audiences
Writing for a non-academic audeince can be a challenge for academics whatever their discipline. Academics tend to spend a lot of their time working with and writing for other academics. This can be in writing grant submissions, to research papers and contributing to marketing materials.
To then be asked to write for a non-academic audince requires a quite different language and set of principles.
This workshop helps them with skills and strategies to bridge that gap.
Duration and format
This is a three hour session which can be run as a face to face classroom workshop, or online virtual classroom format. Read more about our approach to online training.
Participant Reviews
As you can see from the dates of the following reviews the online virtual training format works very well. Whilst it might not be as natural, nor as ‘fun’, it works.
Excellent!! A++
I sincerely enjoyed the training I took with Martin on presenting virtually. Highly recommend!
Excellent and engaging session
Martin’s session on “presenting with impact virtually” was extremely well structured and engaging, and appears to have something for everyone irrespective of where they are on their presentation journey!
Interactive workshop on assertiveness
The workshop was well structured, interactive and informing. Especially helpful when discussing how your circadian rhythm impacts our energy levels and organising your work load around that.
Clifford Chance Professional Business Communication training with Martin Chapman
Martin delivered a very interactive and fun professional business communication session. It was very interesting and it helped me to gain new skills in communication.
Group size
With the face to face classroom version, 12 participants is the maximum. With the online version, we recommed a smaller group of 9 participants.
Outcomes
The overall objective is to use simple techniques in order to develop and improve participants’ writing skills. As a result of attending, they will be able to:
- Establish clear objectives.
- Plan writing effectively for the target audience.
- Analyse and adapt their own writing.
- Remove technical complexity.
- Help the reader by writing documents which are easier to understand.
Methodolgy
We run this session in a workshop style discussing examples of real work. This includes some formal input, with individual tasks, small group work and lots of discussion.
Tailored to your needs
To make sure the training is relevant to your needs and as useful as possible, we base the design of the session around your documents. This means we look at your documents, web pages, or emails as examples of the need for the training.
Wherever possible we use these in the training. Participants are encouraged to bring examples of their own work into the training session, that they would like to review. In this way the session is a blend of training and coaching with one to one development.
Course Overview; Writing for non-acaddemic audiences
Introduction
Introduction and objectives.
The challenges of writing for a non-academic audience.
Effective written communication defined.
The risks of miscommunication.
Reader assessment; knowledge
The audience’s knowledge.
Expectations and motivations of your reader. Adjusting the structure, content and language based on an assessment of the reader.
Reader assessment; personality
The impact of personality on how we write.
ITD Work Style Model.
Planning
Defining your objective.
Thinking about the reader.
Planning your writing and the structure of your piece.
Grammar
Words.
Sentence structure and length.
Paragraphs.
Phraseology.
Adapting the writing
Replacing technical words.
Retaining meaning whilst avoiding academic phraseology.
Using simple sentences.
Writing similarly to how we talk.
Checking & learning
The importance of checking your work with a sample person from your audience.
Simple proof reading techniques applied.
Summary
Summary of key points.
Personal actions.