Personal Brand Training for Lawyers
Our personal brand training for lawyers empowers fee earners to reflect on and actively shape their professional presence in the market. Although lawyers often focus on clients and legal expertise, developing a strong personal brand plays a vital role in generating opportunities and building long-term visibility.
This session explores what a brand means, using relatable examples such as coffee, car, and media brands we trust. Participants then link those brand principles to personal identity—discovering how they, too, can become trusted and recognisable professionals within their market.
Rather than offering abstract theory, we guide participants through practical steps to strengthen their brand. From writing blogs and delivering impactful presentations to leveraging informal conversations, we show how fee earners can take control of their narrative and reputation.
Personal brand leads to networking that works
Networking often feels uncomfortable or unnatural—especially for lawyers. That’s why we dedicate time to exploring networking strategies that feel authentic and achievable. Using insights from behavioural change theory, we help participants define specific actions they can implement with confidence and consistency
Who should attend?
This personal brand training for lawyers is suitable for legal professionals at every stage—from trainees to senior partners. Whether you’re early in your career or looking to refine an established presence, this session offers relevant tools and personalised support
Duration & flexibility
You can run the training in a format that best fits your team’s schedule:
- A 60-minute session for concise insights and fast wins
- A 2–3 hour workshop for deeper discussion, individual reflection, and strategic planning
The longer the session, the more detailed the personal branding plan participants can develop.
Personal Brand Training for Lawyers - Agenda
We tailor the session agenda to your firm’s specific needs, but a typical structure includes:
- The Lawyer’s Role in the Legal Market
- What Is a Brand—and Why Does It Matter?
- What Is Personal Brand?
- Understanding External vs. Internal Brand Perceptions
- Defining the Brand You Want to Build
- Assessing Your Current Personal Brand
- Creating a Personal Brand Strategy
- Communicating Your Brand Through Content, Voice & Presence
- Crafting a Personal Brand Statement
- Making Time for Consistent Brand Building
- Developing Your Own Action Plan
Outcomes
By the end of the session, you will:
- Clearly understand what a personal brand is and how it applies to legal professionals
- Gain practical ideas to actively shape and influence their personal brand
- Leave with a defined list of personalised, actionable steps to build credibility and visibility
Pre-workshop
Before attending, participants receive a brief overview to introduce the session’s purpose and prompt early reflection.
Post workshop
After the workshop, each participant receives a PDF copy of the presentation—including snapshots of their personal brand development exercises. They also have direct access to the trainer via email to ask follow-up questions or request feedback.
In-person or virtual delivery
You can choose how to experience our personal brand training for lawyers—either in person, at your office or event location, or virtually, via your preferred online platform. Both formats offer the same high level of interactivity, expert-led facilitation, and real-world relevance.
Number of Participants
We recommend a maximum of 12 participants for the most engaging and interactive workshop experience. However, if your firm requires a larger group session, we’re more than happy to accommodate and adjust the structure accordingly.
Tailoring the training to your needs
To make sure the training resonates with your team, we work closely with you to tailor the content. Whether that’s incorporating real case studies, examples specific to your practice area, or aligning with your law firm’s brand and tone—we ensure the session feels authentic and relevant.
Next steps - Personal Brand Training for Lawyers
Ready to explore how our personal brand and networking training can benefit your legal professionals?
Simply fill out the form below to start the conversation. We’ll arrange a no-obligation chat to understand your goals and share how we can deliver a session that meets your needs—and elevates your team’s professional presence.
Case Studies
Reviews
Presenting with Impact Virtually
I recently attended the “Presenting with Impact Virtually” training workshop led by Martin Chapman, and it was a thoroughly engaging and practical experience. Martin’s delivery was professional yet friendly, making the virtual format feel interactive and enjoyable. The session was well-structured, with clear slides and practical examples. I highly recommend his training services for anyone looking to improve their presentation skills in a virtual setting.
Comprehensive and Engaging Training
I recently attended Martin’s ‘Working Effectively’ and ‘Professional Business Communication’ online training sessions and both were excellent. Martin is very engaging and ensures that participants all contribute to discussion. The sessions were very useful, drawing on real anecdotes and scenarios relevant to our level of work. I found both training sessions impactful and will carry the lessons learned into my work. Thanks Martin!
Working Effectively at Clifford Chance - Martin Chapman
I attended this session delivered by Martin and found it very insightful and engaging. Martin shared very realistic scenarios which required us to challenge how we would respond and the impact of different ways of saying things. A very interactive session and it was easy to remain engaged. I took away a lot from it
Personal Development Training (Negotiation Skills)
Martin is a fantastic trainer and easy to talk to. He makes the course easy to process and allows plenty of time to discuses anything you need clarifying. The course has been designed well and was adaptable to make it more relevant and personal to meet my target needs I was hoping to achieve.
I would recommend anyone to sign up for a course with Martin based of my personal experience and I look forward to working with him again within the future
A fantastic course
Thank you Martin for a fantastic workshop on Professional Business Communication. I have learnt a lot and found it very enjoyable. I have a lot to take away with me and will be trying your suggestions and tips going forward.
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