Personal Brand Training for Lawyers
Our personal brand training for lawyers is a great way for fee earners to reflect and consider their market presence. This is not usually a subject which is at the forefront for many lawyers, who focus on their clients and the law. But it is an area which can have huge impact on their ability to generate new opportunities.
The session explores what a brand is and the value we all place in brands which are dear to us in our everyday lives. This includes consumer products such as coffee brands, cars and media choices. We discover how these ideas apply to people and lawyers.
The workshop includes participants developing ideas on how they can take control of their personal brand. It covers what can be done to influence the personal brand with blog writing, conversations and presentations.
Networking is similarly a subject which does not come naturally to many fee earners. The session gives practical ideas on how to approach networking and uses our knowledge of behavioural change theory to frame specific actions.
Participants
This personal brand training for lawyers is suitable for fee earners at all levels from trainees to partners.
Duration
The workshop style session can range in duration from 60 minutes to 3 hours. The difference is in the level of detail and the specific actions that are developed.
Personal Brand Training for Lawyers - Agenda
The specific agenda can be tailored to suit the needs of your firm, with emphasis placed on those areas of most importance.
- The Lawyer’s Role.
- What is a Brand?
- What is Personal Brand?
- External & internal personal brands.
- What do you want your personal brand to be.
- What is your personal brand today.
- Defining your Personal Brand.
- Taking control of your Personal Brand.
- Personal Brand Statement.
- Making Time for Your Personal Brand.
- Participants’ personal actions for developing your personal brand.
Outcomes
The outcomes include:
- Participants leave with a clear idea on what personal brand is and how this applies to them.
- They gain ideas on what they can do to create and influence their brand.
- Each person leaves with a specific list of actions they will take to develop their personal brand.
Pre-workshop
Participants are requested to read a brief overview of the session.
Post workshop
Each participant is emailed a pdf of the PowerPoint from the session including screengrabs/phots of their work. They also have access to the trainer via email for follow-up questions.
In-person or virtual
The session can be delivered in-person or virtually.
Number of Participants
For a workshop a maximum of 12 participants works well, but if you need a larger group, we can accommodate this.
Tailoring the training to your needs
To ensure the session is relevant to your people, we will discuss with you how to tailor the content. This can be with case studies, examples or your law firm brand.
Next steps
Simply complete the form below to start the discussion on how our personal brand & networking training could help your firm.
Case Studies
Reviews
Inclusive and thought provoking
I really enjoyed the course and this was helped by having Martin Chapman.
He was really engaged with us all and ensured we remained engaged throughout. I took a couple of points away from the course, that I will be working on over the next couple of months. It was very interesting listening to different management styles and experiences from the other delegates.
As the team were so engaged and we were clearly enjoying the course, I wish to course was a little longer.
Useful platform to have interactive discussions on communication and working style
Get to know yourself and those around you
Super informative and enjoyable!
Martin was a brilliant trainer on the working effectively and communication courses – I learned a lot of new techniques that I’m already putting to good use in the work place, and the overall vibe of sessions was great!
Professional Business Communication training
This class is 3 hours but it didn’t feel like it. It helped that the class is interactive and each person gets a chance to speak at one time or another. Martin did a great job keeping us engaged. I like the way he explained the topics and I genuinenly walked away with some great pointers regarding communication styles.
Martin was a great trainer!
He made the session interesting and engaging, and gave some really helpful tips for working effectively! Definitely one of the best trainers I’ve come across in sessions like this – would recommend.
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