sales training

Sales Training - What's your challenge

If you are looking for sales training to help you achieve your targets, you’ve found it. At ITD we design and deliver training to help sales people overcome their challenges and achieve their goals. We tailor the training to fit the needs of your sales people and your business at no extra cost. As a part of itd.com we have delivered training in over 30 countries worldwide in many markets and with many organisations.

Tell us about your challenge and we’ll develop a sales training solution to address it. So you get bespoke tailored training for your market, your organisation and your needs.

What makes ITD Sales Training unique?

25 years of sales and training experience

We’ve been involved with sales and training for over 25 years. This means we have experience of lots of different products, markets, sales people, countries and cultures. We’ve worked with sales people in Canada, US, across Europe, in Middle East and Asia. We can bring this experience to bear for your benefit, to deliver great training based on what works.

Behavioural change expertise to underpin sales training ideas.

We have a behavioural scientist advising us on the best ways to implement behavioural change. With any training you have two challenges. One is to get new ideas which you can use in your day to day selling. The second is to implement these in the workplace. This is where our behavioural change experience is vital. We help you frame your change in a way that gives you the best possible chance of it happening. The result is not only great training, but training that has the best chance of impacting on your business.

LIVE Training approach means you work whilst you learn.

Our LIVE Training approach is one we developed about 20 years ago. The idea is to bring the participant’s work into the training room. This means you work on your business as you learn new ideas. So with our account management training for example; you apply the ideas we introduce to your accounts in the workshop. So you work whilst you learn, or learn whilst you work.

Sales training tailored to your products and needs at no extra cost.

Some training companies will try to sell you a packaged approach. Training in a box. Our approach is different. We recognise that each market and each company is different. Different culture, different solution and different needs. For that reason we tailor our sales courses to your needs. We do this because it works better. And we do this at no extra cost to you. In conclusion you get better, more relevant training at a reasonable cost.

It starts with a free consultation

Complete the form below and we’ll arrange a call to discuss your needs and the changes you’d like to see.

Reviews

Check out what participants and clients have said about our training.

Personal Development Training (Negotiation Skills)

June 27, 2025

Martin is a fantastic trainer and easy to talk to. He makes the course easy to process and allows plenty of time to discuses anything you need clarifying. The course has been designed well and was adaptable to make it more relevant and personal to meet my target needs I was hoping to achieve.

I would recommend anyone to sign up for a course with Martin based of my personal experience and I look forward to working with him again within the future

Luke Davies

A fantastic course

June 16, 2025

Thank you Martin for a fantastic workshop on Professional Business Communication. I have learnt a lot and found it very enjoyable. I have a lot to take away with me and will be trying your suggestions and tips going forward.

Elle W

Martin Chapman

June 16, 2025

Great training session, really engaging and informative. Martin gave of lots of tips to use in our day to day work lives. Great overall!

Elle Beadle

Professional Business Communication

May 20, 2025

It was very informative and engaging especially we have had the chance to do some role plays in the breakout rooms. Very helpful.

Cynthia Ho

Inclusive and thought provoking

May 15, 2025

I really enjoyed the course and this was helped by having Martin Chapman.

He was really engaged with us all and ensured we remained engaged throughout. I took a couple of points away from the course, that I will be working on over the next couple of months. It was very interesting listening to different management styles and experiences from the other delegates.

As the team were so engaged and we were clearly enjoying the course, I wish to course was a little longer.

Laura Jennings

Case Studies

account manager sales training
Account Management Training
yunex
Basic Selling Training 1 to 1
Cellmark Territory management training workshop
Territory Management Training
Gilead logo
Consultative Salesperson Training
British Airways for website
International Salesperson Training
Edmiston
Consultative Sales Training
Dentons logo
Business Development Training
advanced sales training
Consultative Sales Skills
advanced sales training
Advanced Sales Negotiation Training
SSE logo for website
Sales Management Training
ForFarmers telesales training
Telephone Selling Training
PAR sales training
Telephone Communication Training

3 Steps to our Training Methodology:

Ideas

Training needs to give you great ideas which can be applied to your organisation. And they need to be delivered in an engaging and relevant way for your sales team.

Actions

Your sales people need to take these ideas and create realistic actions. And these need to be applied in their work, otherwise it's just a great course with no actual impact.

Follow up

Even with the best sales training ideas and great actions, we still need follow up; to help your sales people make the changes you want them to make and create new habits.

We can help you with all three areas. We’ll develop ideas to help your sales people. With our unique behavioural change action planning tool, we can help give your actions the best chance of success. And we’ll arrange follow up sessions to give your sales people the support they need, with tailored coaching.

Training for all Sales Roles

Our training courses help new and experienced sales people. New sales people can benefit from ideas and frameworks which can help them achieve success. Experienced sales people can benefit from a refresher of their skills and approach with new ideas. Plus they may need to take their skills to the next level.

Our training courses can help sales people in any market. We’ve worked with sales people from retail to big ticket IT projects, and from construction chemicals to accountancy services. We work with sales people in many different roles including the following:

Behavioural Change Specialists

Any training you buy for your sales team is probably aimed at changing their behaviours. You might be looking for a big change, or you may be looking for smaller changes. Either way changes in behaviour are often required, which is why our approach makes sense. We don’t just give you ideas on how to improve selling, we also frame these ideas in the context of the behavioural changes required by your sales people.

For example, let’s say you want your team to ask more questions and listen more. We’ll design training that fits with your market and products or services. Then we’ll develop a coaching checklist for the sales person and their sales manager. Working with our behavioural scientist we’ll look at the behavioural changes required. Then we’ll present these to your team so that each one has a clear path of how they can each implement their personal change. This means they will have the new behaviours placed in context with their existing ones. That way there’s more chance of success.

Sales Training Courses

sales training workshop
Our Training Courses are delivered in workshop style

We offer a wide range of Sales  Courses all of which are tailored to suit client needs.  Our courses are perfect for those who want to learn the basics of selling, or refresh their skills.

Basic Sales

Basic Sales Workshop is perfect for those people new to sales, or who are going to move into sales.

Advanced Sales Training Courses

Advanced Selling

Our Advanced Sales Workshop is ideal for those who want to take their skills up a level.

telephone sales training

Telesales Training

Telephone Sales Training course is ideal for those who are new or experienced in telephone sales.

Account-Management-Training-Courses

Account Management Training

Account Management Training gives you tools and skills to be able to manage a range of accounts more successfully.

Key Account Management Training

ITD Key Account Management Training is perfect for learning how to give the most value and get the best returns from key accounts.

Territory Management Training

ITD Territory Management Training gives each sales person a framework to assess and develop their territories.

sales training presentation skills

Sales Presentation Skills Training

Our Sales Presentation Skills Training gives each sales person the framework and skills to improve their impact and deliver results.

retail sales training

Retail Sales Skills Workshop

ITD Retail Training is designed as a blend of training and coaching. We tailor the workshop to suit your market and brand.

sales management training

Sales Management Training

Behind every successful sales team is a brilliant Sales Manager. this training shows how to be what the team needs.

Sales Motivation Training

Sales Motivation Training helps to put your sales team in the right mindset for success.

Customised Selling Training

Learn more about how our training is tailored to your business and your sales team's needs.

International Selling Training

Explore more on how we've trained people in many countries and with different cultures around the world.

Free Sales Consultation

Arrange a free telephone sales consultation with us where we can discuss and advise on any sales team issues you may have.

This can include your needs for training, but it could involve thoughts on your sales process; number of sales people; sales people roles; the right personality types for your organisation; how your sales team is managed; performance management; managing remotely; or whatever your needs are.

To arrange your free sales consultation just call us or read more about this service.

Great Training Ideas

We’ve developed a range of great training ideas, tips and frameworks to help you and your sales team sell. These form part of our IP (Intellectual Property). Here are some of them:

Personality Selling Model

Our Sales Personality Model is simple to understand and easy to apply. It really helps to understand the different personalities you meet in sales situations.

Sales Questioning Model

Our questioning model is simple to understand and easy to apply. It gives you a framework and questions at each stage in the process to apply to any sales situation.

sales management

Sales Checklist Tool

Our Sales Checklist gives you a simple tool to assess where you're doing well and what areas for development you have. It's a great coaching tool.

Closing Skills Model

The Closing Skills Model is an effective way to refresh your closing skills. We apply the model to your market and your products / services, at no extra cost.

Why contact ITD for your training today?

Make an Enquiry

Or call us on +44 (0)800 804 8086