sales training

Sales Training

If you are looking for sales training to help you achieve your targets, you’ve found it. At ITD we design and deliver training to help sales people overcome their challenges and achieve their goals. We tailor the training to fit the needs of your sales people and your business at no extra cost. As a part of we have delivered training in over 30 countries worldwide and with many organisations.

What makes ITD Sales Training unique?

25 years of sales and training experience

We’ve been involved with sales and training for over 25 years. This means we have experience of lots of different products, markets, sales people, countries and cultures. We’ve worked with sales people in Canada, US, across Europe, in Middle East and Asia. We can bring this experience to bear for your benefit, to deliver great training based on what works.

Behavioural change expertise to underpin sales training ideas.

We have a behavioural scientist advising us on the best ways to implement behavioural change. With any training you have two challenges. One is to get new ideas which you can use in your day to day selling. The second is to implement these in the workplace. This is where our behavioural change experience is vital. We help you frame your change in a way that gives you the best possible chance of it happening. The result is not only great training, but training that has the best chance of impacting on your business.

LIVE Training approach means you work whilst you learn.

Our LIVE Training approach is one we developed about 20 years ago. The idea is to bring the participant’s work into the training room. This means you work on your business as you learn new ideas. So with our account management training for example; you apply the ideas we introduce to your accounts in the workshop. So you work whilst you learn, or learn whilst you work.

Sales training tailored to your products and needs at no extra cost.

Some training companies will try to sell you a packaged approach. Training in a box. Our approach is different. We recognise that each market and each company is different. Different culture, different solution and different needs. For that reason we tailor our sales courses to your needs. We do this because it works better. And we do this at no extra cost to you. In conclusion you get better, more relevant training at a reasonable cost.


Check out what participants and clients have said about our training.

How to manage workloads, delegate and work with supervisors.

Rated 5.0 out of 5
May 7, 2024

Very insightful and engaging – would recommend!


Excellent Training Sessions

Rated 5.0 out of 5
May 2, 2024

The training sessions hosted by Martin were nothing short of exceptional. The sessions promised to be engaging, interactive and informative – and they delivered on all fronts.


Helpful and enjoyable

Rated 5.0 out of 5
May 2, 2024

Very helpful and enjoyable session with practical scenarios


Martin knows how to keep the audience focused on his topic

Rated 5.0 out of 5
April 25, 2024

Martins not only knows his topics but also is a master of presentation; keeping us focused on the issue. Break-away rooms is an excellent technique Martins uses in very appropriate moments to stimulate exchange and productive discussions. Very clearly structured presentations. Five stars, for sure!

Yuriy Rudyuk

Excellent training on how to treat people with respect

Rated 5.0 out of 5
April 9, 2024

Martin Chapman is a highly accomplished trainer, one who is sensitive to his audience. The interactive trainings, like this one, are a pleasure to attend.

Reshad Forbes

Case Studies

account manager sales training
Account Management Training
Basic Selling Training 1 to 1
Cellmark logo for website
Territory Management Training
Gilead logo
Consultative Salesperson Training
British Airways for website
International Salesperson Training
Consultative Sales Training
Dentons logo
Business Development Training
norgine logo
Consultative Sales Skills
lundbeck logo
Advanced Sales Negotiation Training
SSE logo for website
Sales Management Training
ForFarmers sales training
Telephone Selling Training
PAR sales training
Telephone Communication Training

3 Steps to our Training Methodology:


Training needs to give you great ideas which can be applied to your organisation. And they need to be delivered in an engaging and relevant way for your sales team.


Your sales people need to take these ideas and create realistic actions. And these need to be applied in their work, otherwise it's just a great course with no actual impact.

Follow up

Even with the best sales training ideas and great actions, we still need follow up; to help your sales people make the changes you want them to make and create new habits.

Training for all Sales Roles

Our training courses help new and experienced sales people. New sales people need ideas and frameworks which can help them achieve success. Experienced sales people benefit from a refresher of their skills and approach with new ideas. Plus they need to take their skills to the next level.

Our training courses can help sales people in any market. We’ve worked with sales people from retail to big ticket IT projects, and from construction chemicals to accountancy services. We work with sales people in many different roles including the following:

Behavioural Change Specialists

Any training you buy for your sales team is aimed at changing their behaviours. You might be looking for a big change, or you may be looking for smaller changes. Either way changes in behaviour are required, which is why our approach makes sense. We don’t just give you ideas on how to improve selling, we also frame these ideas in the context of the behavioural changes required by your sales people.

For example, let’s say you want your team to ask more questions and listen more. We’ll design training that fits with your market and products or services. Then we’ll develop a coaching checklist for the sales person and their sales manager. Working with our behavioural scientist we’ll look at the behavioural changes required. Then we’ll present these to your team so that they have a clear path of how they can each implement their personal change. This means they will have the new behaviours placed in context with their existing ones. That way there’s more chance of success.

Sales Training Courses

sales training workshop
Our Training Courses are delivered in workshop style

We offer a wide range of Sales  Courses all of which are tailored to suit client needs.  Our courses are perfect for those who want to learn the basics of selling, or refresh their skills.

basic sales training

Basic Sales

Basic Sales Workshop is perfect for those people new to sales, or who are going to move into sales.

Advanced Sales Training Courses

Advanced Selling

Our Advanced Sales Workshop is ideal for those who want to take their skills up a level.

telephone sales training

Telesales Training

Telephone Sales Training course is ideal for those who are new or experienced in telephone sales.


Account Management Training

Account Management Training gives you tools and skills to be able to manage a range of accounts more successfully.

Key Account Management Training

ITD Key Account Management Training is perfect for learning how to give the most value and get the best returns from key accounts.

Territory Management Training

ITD Territory Management Training gives each sales person a framework to assess and develop their territories.

sales training presentation skills

Sales Presentation Skills Training

Our Sales Presentation Skills Training gives each sales person the framework and skills to improve their impact and deliver results.

retail sales training

Retail Sales Skills Workshop

ITD Retail Training is designed as a blend of training and coaching. We tailor the workshop to suit your market and brand.

sales management training

Sales Management Training

Behind every successful sales team is a brilliant Sales Manager. this training shows how to be what the team needs.

Sales Motivation Training

Sales Motivation Training helps to put your sales team in the right mindset for success.

Customised Selling Training

Learn more about how our training is tailored to your business and your sales team's needs.

International Selling Training

Explore more on how we've trained people in many countries and with different cultures around the world.

Free Sales Consultation

Arrange a free telephone sales consultation with us where we can discuss and advise on any sales team issues you may have.

This can include your needs for training, but it could involve thoughts on your sales process; number of sales people; sales people roles; the right personality types for your organisation; how your sales team is managed; performance management; managing remotely; or whatever your needs are.

To arrange your free sales consultation just call us or read more about this service.

Great Training Ideas

We’ve developed a range of great training ideas, tips and frameworks to help you and your sales team sell. These form part of our IP (Intellectual Property). Here are some of them:

Personality Selling Model

Our Sales Personality Model is simple to understand and easy to apply. It really helps to understand the different personalities you meet in sales situations.

Sales Questioning Model

Our questioning model is simple to understand and easy to apply. It gives you a framework and questions at each stage in the process to apply to any sales situation.

Sales Checklist Tool

Our Sales Checklist gives you a simple tool to assess where you're doing well and what areas for development you have. It's a great coaching tool.

Closing Skills Model

The Closing Skills Model is an effective way to refresh your closing skills. We apply the model to your market and your products / services, at no extra cost.

Why contact ITD for your training today?

Make an Enquiry

Or call us on +44 (0)800 804 8086