Nudge Training for Lawyers
Our Nudge training for lawyers gives you a new way to look at your work and how you approach influencing. Nudge theory is based on the work by Richard H Thaler and Cass R Sunstein. It has been further developed by others. In 2017 Richard Thaler was awarded the Nobel Prize for Economics. We have taken Nudge theory and broken it down into manageable chunks which are then applied to typical work situations.
How can Nudge be used by Lawyers?
Nudge ideas can be applied to the work of lawyers in a number of ways:
Business Development
Lawyers use Nudge Framing in messages, blog posts, and thought leadership to provide context for a subject before offering their ideas and opinions. Framing actively encourages readers to adopt an open mindset before introducing new ideas.
Marketing
Marketers use Nudge techniques to frame campaigns and write marketing communications effectively. Nudge actively guides decisions on marketing objectives and key messages and helps craft impactful communications.
Communicating to clients or prospective clients
Lawyers present choices to clients or prospective clients using Nudge principles, such as Choice Architecture, to position the preferred option in a nuanced way. They combine this approach with Neutral Positioning to create an effective and practical strategy.
General communication
Lawyers influence outcomes with colleagues and clients by applying the Nudge Review to their communication. They use the Nudge Review to analyse emails, blog posts, or any written material, gaining insights into where their communication could improve and develop.
Is Nudge an influencing technique?
Yes, but with one very big caveat. With Nudge you never remove choice. It is also subtle and not a strong, forceful technique. Nudge is not like rhetorical argument, it is about positioning choice in a nuanced and mildly persuasive way.
Workshop style
Our nudge training sessions are run in a workshop style. This means you are fully engaged and involved from minute one and throughout the session.
Agenda - nudge training for lawyers
The following gives you an overview of a typical Nudge Training agenda, which can also be seen as a menu to choose from.
- Introduction to Nudge ; where is it from and what can it do.
- Participant challenges to work on and apply Nudge to.
- The Genius behind Nudge.
- Nudges all around us.
- Reverse Nudges.
- Nudge explained with practical examples:
- Framing.
- Make it Easy.
- Choice Architecture.
- Make it Normal.
- Make it the Default.
- How to make it Engaging.
- Limit Choice.
- Nudge Review of How It’s Done Now.
- Randomised Control Trial (RCT).
- Workshop Summary.
- Personal actions.
Pre-workshop
We can tailor pre-workshop activity to suit your audience. Some will prefer just receiving an overview of what the session is about. For others, we offer a service of inviting participants to complete a few short questions on what they would like to get out of the training.
Post Workshop
Participants are sent a pdf of the PowerPoint slides used in the session.
They also have access to the training consultant for follow-up questions.
Duration
There are a number of options on the duration of our Nudge training, depending on your objectives and what is practically possible. Having worked with law firms for a number of years, we appreciate that sessions like this are often time limited. That is why we can deliver an impactful session in anything from one-hour to 90-minutes. You might decide to do a follow up, or for a smaller team have a longer 3-hour session.
Options include:
- 1 hour
- 90 minutes
- 3 hour
- Full day
Virtual or in-person
Our Nudge training for law firms can be delivered virtually or in-person. We have designed and delivered Nudge training virtually for a number of organisations including in USA & Canada.
Tailoring this nudge training for lawyers
Our Nudge training is tailored to your needs and the culture of the firm. Through discussion we’ll explore how Nudge can be applied to your firm and the specific team looking at Nudge. This will include using relevant scenarios and choosing which Nudge ideas to focus on.
Outcomes
The following gives you a few ideas on what kind of outcomes lawyers can expect from this Nudge training.
- A different way to introduce a topic, before going onto presenting an argument.
- Positioning ideas in a neutral way.
- Ideas on how to present choice.
- Giving clients confidence that the option you are suggesting is the right one.
- Ideas on how to try different BD messages and review their success.
Reviews
Read more of our participant and client reviews on our training reviews page.
Inclusive and thought provoking
I really enjoyed the course and this was helped by having Martin Chapman.
He was really engaged with us all and ensured we remained engaged throughout. I took a couple of points away from the course, that I will be working on over the next couple of months. It was very interesting listening to different management styles and experiences from the other delegates.
As the team were so engaged and we were clearly enjoying the course, I wish to course was a little longer.
Useful platform to have interactive discussions on communication and working style
Get to know yourself and those around you
Super informative and enjoyable!
Martin was a brilliant trainer on the working effectively and communication courses – I learned a lot of new techniques that I’m already putting to good use in the work place, and the overall vibe of sessions was great!
Professional Business Communication training
This class is 3 hours but it didn’t feel like it. It helped that the class is interactive and each person gets a chance to speak at one time or another. Martin did a great job keeping us engaged. I like the way he explained the topics and I genuinenly walked away with some great pointers regarding communication styles.
Martin was a great trainer!
He made the session interesting and engaging, and gave some really helpful tips for working effectively! Definitely one of the best trainers I’ve come across in sessions like this – would recommend.
Case Studies
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