nudge in design training
Nudge in design training ideas are applied to your designs in this workshop

Nudge in Design Training

What is our Nudge in Design training about? Nudge is a set of ideas first researched and developed by Richard H Thaler and Cass R Sunstein. the former went on to win a Nobel prize for economics. We have taken the theory and broken it down into a set of simple ideas. Our latest work involves applying these ideas to design. This includes marketing campaigns, campaign designs, leaflet designs, advertising design and any other communication design.

Tailored Content

We tailor the content of this Nudge in Design training to your organisation. This means we take your examples of design and, prior to the workshop, develop similar designs which incorporate the Nudge principles. These we use in the workshop to illustrate the potential impact of Nudge for your designers.


Our Nudge in Design training works for campaign managers, campaign designers, and graphic designers. It works with communication experts, public relations specialists and marketeers. The workshop style is best suited for a maximum of twelve participants.


This is a days training, which can be a full day from 9:00am to 5:00pm or a short day from 10:00am to 4:00pm.


  • Introduction and Objectives.
  • Behavioural change and the context of Nudge.
  • Nudge at work.
  • Participants’ context and expectations for the workshop.
  • What is Nudge & where does it come from?
  • Examples of Nudge.
  • Participant designs and situations.
  • Nudge ideas explained, illustrated, and applied to participants.                                      
  • Workshop summary.
  • Personal action plans & the follow up session.


Each participant gains an understanding of what Nudge is and how it applies to design. They also see how this works with practical examples of your designs Nudged.


Participants are asked to read an overview of Nude and how it applies to different aspects of everyday life as well as to design.

All participants can send us examples of design which they would like us to Nudge, to show how Nudge applies.

Post workshop

Participants are sent a pdf copy of the PowerPoint workbook used in the session including examples of Nudged designs.

They can also have email access to the trainer for follow up queries.

nudge in design training
With EE we applied Nudge to various communication types including phone messages

In-person or virtual

This workshop can be delivered in-person or virtually. We first delivered a virtual workshop in 2009 with a firm in Abu Dhabi, so we have lots of experience in making virtual training work.

Number of Participants

Up to twelve people in the session works well for a workshop style training.

Tailoring the training to your needs

We can tailor our Nudge in design training to suit your needs. This includes the focus of the training, the detailed content, duration, timing and number of sessions.

Client Comment

“My team got a lot of value from the course – Martin was fantastic and flexible to our needs. The course was incredibly interactive, sparking a lot of discussion, and I’m excited to see our business put the learnings into practice. Thank you Martin.”

Participant Comment

“I found Martin’s Nudge training really helpful when it comes to better understand the mindset of people and customers. It gave great pointers and a checklist to ensure I am communicating in the best possible way.”

Next steps

If this sounds interesting simply complete the form below and will contact you straight away for a discussion on our Nudge in design training.

Case Studies

EE Nudge
Nudge in Design Training
Nudge in Marketing Communications


How to manage workloads, delegate and work with supervisors.

Rated 5.0 out of 5
May 7, 2024

Very insightful and engaging – would recommend!


Excellent Training Sessions

Rated 5.0 out of 5
May 2, 2024

The training sessions hosted by Martin were nothing short of exceptional. The sessions promised to be engaging, interactive and informative – and they delivered on all fronts.


Helpful and enjoyable

Rated 5.0 out of 5
May 2, 2024

Very helpful and enjoyable session with practical scenarios


Martin knows how to keep the audience focused on his topic

Rated 5.0 out of 5
April 25, 2024

Martins not only knows his topics but also is a master of presentation; keeping us focused on the issue. Break-away rooms is an excellent technique Martins uses in very appropriate moments to stimulate exchange and productive discussions. Very clearly structured presentations. Five stars, for sure!

Yuriy Rudyuk

Excellent training on how to treat people with respect

Rated 5.0 out of 5
April 9, 2024

Martin Chapman is a highly accomplished trainer, one who is sensitive to his audience. The interactive trainings, like this one, are a pleasure to attend.

Reshad Forbes

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