Nudge in Design Training
What is our Nudge in Design training about? Nudge is a set of ideas first researched and developed by Richard H Thaler and Cass R Sunstein. the former went on to win a Nobel prize for economics. We have taken the theory and broken it down into a set of simple ideas. Our latest work involves applying these ideas to design. This includes marketing campaigns, campaign designs, leaflet designs, advertising design and any other communication design.
Tailored Content
We tailor the content of this Nudge in Design training to your organisation. This means we take your examples of design and, prior to the workshop, develop similar designs which incorporate the Nudge principles. These we use in the workshop to illustrate the potential impact of Nudge for your designers.
Participants
Our Nudge in Design training works for campaign managers, campaign designers, and graphic designers. It works with communication experts, public relations specialists and marketeers. The workshop style is best suited for a maximum of twelve participants.
Duration
This is a days training, which can be a full day from 9:00am to 5:00pm or a short day from 10:00am to 4:00pm.
Agenda
- Introduction and Objectives.
- Behavioural change and the context of Nudge.
- Nudge at work.
- Participants’ context and expectations for the workshop.
- What is Nudge & where does it come from?
- Examples of Nudge.
- Participant designs and situations.
- Nudge ideas explained, illustrated, and applied to participants.
- Workshop summary.
- Personal action plans & the follow up session.
Outcomes
Each participant gains an understanding of what Nudge is and how it applies to design. They also see how this works with practical examples of your designs Nudged.
Pre-workshop
Participants are asked to read an overview of Nude and how it applies to different aspects of everyday life as well as to design.
All participants can send us examples of design which they would like us to Nudge, to show how Nudge applies.
Post workshop
Participants are sent a pdf copy of the PowerPoint workbook used in the session including examples of Nudged designs.
They can also have email access to the trainer for follow up queries.
In-person or virtual
This workshop can be delivered in-person or virtually. We first delivered a virtual workshop in 2009 with a firm in Abu Dhabi, so we have lots of experience in making virtual training work.
Number of Participants
Up to twelve people in the session works well for a workshop style training.
Tailoring the training to your needs
We can tailor our Nudge in design training to suit your needs. This includes the focus of the training, the detailed content, duration, timing and number of sessions.
Client Comment
“My team got a lot of value from the course – Martin was fantastic and flexible to our needs. The course was incredibly interactive, sparking a lot of discussion, and I’m excited to see our business put the learnings into practice. Thank you Martin.”
Participant Comment
“I found Martin’s Nudge training really helpful when it comes to better understand the mindset of people and customers. It gave great pointers and a checklist to ensure I am communicating in the best possible way.”
Next steps
If this sounds interesting simply complete the form below and will contact you straight away for a discussion on our Nudge in design training.
Case Studies
Reviews
A truly inclusive, insightful, and empowering training
I recently attended the Working Effectively at Clifford Chance training session and found it to be an incredibly valuable and uplifting experience. One of the standout aspects was the smaller group size, which created a more inclusive environment. Everyone had the opportunity to feel seen, heard, and genuinely included in the discussions.
The session encouraged open dialogue, and participants were free to express their views and share personal experiences without hesitation. This openness was largely thanks to Martin, who facilitated the session with warmth, empathy, and professionalism. Martin fostered a safe and supportive space where people felt comfortable being honest and reflective, which made the session not only informative but also deeply engaging.
Overall, the training was a brilliant example of how thoughtful facilitation and a well-structured format can empower individuals to connect, learn, and grow together. Highly recommended!
Five-star training!
I attended Martin’s session on working effectively in the workplace and you can tell he genuinely cares about the people he is training- he was very interactive throughout, delivered super helpful takeaways (especially relevant in professional settings) and also extended candid advice on how to keep up with an incredibly fast-paced and often times challenging career environment. I highly, highly recommend Martin’s sessions if you have the opportunity to attend them, I am confident you will leave the room with more wisdom.
Bespoke Soft Skills Training for Shipboard Leadership
The Bespoke Soft Skills Training for Shipboard Leadership was very well received. Participants found the sessions engaging, practical, and highly beneficial, with appreciation expressed for the instructor’s time, travel, and expertise.
The interactive discussions and exercises were effective in applying leadership and communication concepts to real shipboard situations. Several attendees noted they could use the material to address challenges with difficult crew members.
Overall, this training was viewed as excellent, relevant, and valuable in enhancing leadership effectiveness and promoting stronger communication across the fleet.
Presenting with Impact Virtually
I recently attended the “Presenting with Impact Virtually” training workshop led by Martin Chapman, and it was a thoroughly engaging and practical experience. Martin’s delivery was professional yet friendly, making the virtual format feel interactive and enjoyable. The session was well-structured, with clear slides and practical examples. I highly recommend his training services for anyone looking to improve their presentation skills in a virtual setting.
Comprehensive and Engaging Training
I recently attended Martin’s ‘Working Effectively’ and ‘Professional Business Communication’ online training sessions and both were excellent. Martin is very engaging and ensures that participants all contribute to discussion. The sessions were very useful, drawing on real anecdotes and scenarios relevant to our level of work. I found both training sessions impactful and will carry the lessons learned into my work. Thanks Martin!
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