Nudge in Design Training
What is our Nudge in Design training about? Nudge is a set of ideas first researched and developed by Richard H Thaler and Cass R Sunstein. the former went on to win a Nobel prize for economics. We have taken the theory and broken it down into a set of simple ideas. Our latest work involves applying these ideas to design. This includes marketing campaigns, campaign designs, leaflet designs, advertising design and any other communication design.
Tailored Content
We tailor the content of this Nudge in Design training to your organisation. This means we take your examples of design and, prior to the workshop, develop similar designs which incorporate the Nudge principles. These we use in the workshop to illustrate the potential impact of Nudge for your designers.
Participants
Our Nudge in Design training works for campaign managers, campaign designers, and graphic designers. It works with communication experts, public relations specialists and marketeers. The workshop style is best suited for a maximum of twelve participants.
Duration
This is a days training, which can be a full day from 9:00am to 5:00pm or a short day from 10:00am to 4:00pm.
Agenda
- Introduction and Objectives.
- Behavioural change and the context of Nudge.
- Nudge at work.
- Participants’ context and expectations for the workshop.
- What is Nudge & where does it come from?
- Examples of Nudge.
- Participant designs and situations.
- Nudge ideas explained, illustrated, and applied to participants.
- Workshop summary.
- Personal action plans & the follow up session.
Outcomes
Each participant gains an understanding of what Nudge is and how it applies to design. They also see how this works with practical examples of your designs Nudged.
Pre-workshop
Participants are asked to read an overview of Nude and how it applies to different aspects of everyday life as well as to design.
All participants can send us examples of design which they would like us to Nudge, to show how Nudge applies.
Post workshop
Participants are sent a pdf copy of the PowerPoint workbook used in the session including examples of Nudged designs.
They can also have email access to the trainer for follow up queries.
In-person or virtual
This workshop can be delivered in-person or virtually. We first delivered a virtual workshop in 2009 with a firm in Abu Dhabi, so we have lots of experience in making virtual training work.
Number of Participants
Up to twelve people in the session works well for a workshop style training.
Tailoring the training to your needs
We can tailor our Nudge in design training to suit your needs. This includes the focus of the training, the detailed content, duration, timing and number of sessions.
Client Comment
“My team got a lot of value from the course – Martin was fantastic and flexible to our needs. The course was incredibly interactive, sparking a lot of discussion, and I’m excited to see our business put the learnings into practice. Thank you Martin.”
Participant Comment
“I found Martin’s Nudge training really helpful when it comes to better understand the mindset of people and customers. It gave great pointers and a checklist to ensure I am communicating in the best possible way.”
Next steps
If this sounds interesting simply complete the form below and will contact you straight away for a discussion on our Nudge in design training.
Case Studies
Reviews
Excellent!! A++
I sincerely enjoyed the training I took with Martin on presenting virtually. Highly recommend!
Excellent and engaging session
Martin’s session on “presenting with impact virtually” was extremely well structured and engaging, and appears to have something for everyone irrespective of where they are on their presentation journey!
Interactive workshop on assertiveness
The workshop was well structured, interactive and informing. Especially helpful when discussing how your circadian rhythm impacts our energy levels and organising your work load around that.
Clifford Chance Professional Business Communication training with Martin Chapman
Martin delivered a very interactive and fun professional business communication session. It was very interesting and it helped me to gain new skills in communication.
Martin does it again - absolutely great workshop on delegation skills.
I attended Martin Chapman’s 1.5 hour workshop on delegation skills on 6.6.2024. He does not fail to impress. Martin’s workshops are methodical, easy to understand, very team-focused (as I was attending with some of my colleagues), and encouraging.
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