Basic Sales Training
Our basic sales training is perfect to give you everything you need to get your sales career started, or to give it the boost you’re looking for.
The workshop gives you a range of great ideas which will help you in whatever area of sales you’re in. You will learn how to approach the entire sale all the way through the process to after sales service. As a result our basic sales training works as a foundation for new sales people and a refresher for existing sales people.
What you will learn on our Basic Sales Training
- What the sales process is and how it apples to you.
- How to interpret the personality of your prospect.
- Ways to adapt your approach to their personality.
- Techniques for developing rapport with your prospect.
- Our body language framework and how to use it.
- A framework to understand and manage your prospect's expectations.
- Our Questioning Model to help you identify and explore the prospect.
- How to close from first contact to the final close.
- Ideas on how to make sure you understand the needs and wants of your prospect.
- The top 10 things to avoid in selling from our experience of over 20 years.
- Successful presentation of your product or service in line with your prospect's needs and wants.
- Getting yourself organised for sales.
- And much more!
Virtual or in-person
Our sales training courses work very well as virtual sessions or in-person workshops. Although we can expect sales people to prefer an in-person session, the virtual workshop can have similar outputs.
Training Reviews
A truly inclusive, insightful, and empowering training
I recently attended the Working Effectively at Clifford Chance training session and found it to be an incredibly valuable and uplifting experience. One of the standout aspects was the smaller group size, which created a more inclusive environment. Everyone had the opportunity to feel seen, heard, and genuinely included in the discussions.
The session encouraged open dialogue, and participants were free to express their views and share personal experiences without hesitation. This openness was largely thanks to Martin, who facilitated the session with warmth, empathy, and professionalism. Martin fostered a safe and supportive space where people felt comfortable being honest and reflective, which made the session not only informative but also deeply engaging.
Overall, the training was a brilliant example of how thoughtful facilitation and a well-structured format can empower individuals to connect, learn, and grow together. Highly recommended!
Five-star training!
I attended Martin’s session on working effectively in the workplace and you can tell he genuinely cares about the people he is training- he was very interactive throughout, delivered super helpful takeaways (especially relevant in professional settings) and also extended candid advice on how to keep up with an incredibly fast-paced and often times challenging career environment. I highly, highly recommend Martin’s sessions if you have the opportunity to attend them, I am confident you will leave the room with more wisdom.
Bespoke Soft Skills Training for Shipboard Leadership
The Bespoke Soft Skills Training for Shipboard Leadership was very well received. Participants found the sessions engaging, practical, and highly beneficial, with appreciation expressed for the instructor’s time, travel, and expertise.
The interactive discussions and exercises were effective in applying leadership and communication concepts to real shipboard situations. Several attendees noted they could use the material to address challenges with difficult crew members.
Overall, this training was viewed as excellent, relevant, and valuable in enhancing leadership effectiveness and promoting stronger communication across the fleet.
Presenting with Impact Virtually
I recently attended the “Presenting with Impact Virtually” training workshop led by Martin Chapman, and it was a thoroughly engaging and practical experience. Martin’s delivery was professional yet friendly, making the virtual format feel interactive and enjoyable. The session was well-structured, with clear slides and practical examples. I highly recommend his training services for anyone looking to improve their presentation skills in a virtual setting.
Comprehensive and Engaging Training
I recently attended Martin’s ‘Working Effectively’ and ‘Professional Business Communication’ online training sessions and both were excellent. Martin is very engaging and ensures that participants all contribute to discussion. The sessions were very useful, drawing on real anecdotes and scenarios relevant to our level of work. I found both training sessions impactful and will carry the lessons learned into my work. Thanks Martin!
The LIVE approach to Basic Sales Training
LIVE training is the approach we developed to make training as relevant as possible for you. So this means making it as close to your work as possible.
LIVE training means building the training around your product or service, your market, your challenges in selling and your sales people. It means we will be discussing sales in your context not some generic sales models which may or may not apply
In the pre-course task we ask you questions about your market and challenges. We then thread these into the training. This means the session is more relevant to you because it is set in the context of your situation.
We also develop role-plays, business cases and exercises which are relevant to your market and situation. As a result you won’t need to work out how our training applies to you, as we’ll do most of this with you in the session.
This LIVE approach makes our Basic Sales Training that much more useful.
Models & techniques used in our Basic Sales Training
We have developed a number of models which are simple to understand and easy to apply. Read more by clicking on the areas below or go to out IP pages.
Body Language in Sales
Our Body Language in Sales Model gives you a simple tool to interpret your customer's behaviour. You can use it in any situation.
Personality Selling Model
Our Personality Selling Model is one of the most popular we have developed. It gives you a simple tool to adapt how you engage with every customer.
Questioning Skills Model
The Questioning Skills Model gives you a simple framework to adapt to any sales situation. It's easy to understand and simple to apply.
Successful Selling Checklist
This checklist gives the sales person a simple way to have a consistent approach and not to forget key parts to successful selling.
Who is our Basic Sales Training right for?
Our basic sales training is the right idea for anyone in a selling role. You could be new to the role, or have some experience and need to learn some great ideas to improve your approach. Job roles right for this training include:
- Sales Assistants
- Supervisors
- Sales Managers
- Customer Service
- Sales Agents
- Account Managers
- National Account Managers
- Sales Support
- Office Based Sales People
- Sales Supervisors
- Account Executives
- Sales Executives
- Sales Representatives
- Key Account Managers
Challenges our Basic Sales Training helps with
Our Basic sales training is aimed at giving you ideas to help with every day of your sales career. The ideas are so robust that they will help with those who are new and who are more experienced in sales. We always ask our participants for their challenges in sales, so that we understand where they are coming from.
These challenges typically include:
- "I'm new to sales so I want any ideas and tips available."
- "I've been doing a sales job for some time, but I've never had any proper training."
- "I want tips for improving my closing rate."
- "I've got the product knowledge but now I want to learn how to sell."
- "I need to understand how selling works, but I want good selling techniques."
- "I need to improve my questioning skills."
- "My manager tells me I need to listen more, so I need tips on how to do this."
- "We need to review the basics of selling, and make sure we're getting these right."
Basic Sales Training Overview
Sales Training Design
- We start with conversations with you about your market, your products, services and sales team.
- We agree the desired outcomes from the training.
Pre course
- Participants complete a short one pager with questions on their needs and area of sales.
- Participants receive an introductory email and overview of the training.
Basic Sales Training - agenda
- What is selling and what is not selling.
- How not to sell! Things to avoid.
- Script Review - Analysis of a sales conversation.
- The job of the sales person in the internet age.
- Sales frameworks & models.
- Customer expectations model.
- Personality model and how to engage with different styles.
- Questioning model to discover needs and wants.
- Sales checklist to identify your development needs.
- Body language model.
- Objection handling model.
- Presenting to customer needs
- Closing model.
- Role plays based on your situations.
- Personal learning and coaching.
- Personal action plans.
Post course actions
- You will have a post course action plan to implement.
- You will receive follow up ideas and tips.
Duration
This sales training workshop is designed to last from 1/2 day to 3 days depending on the level of detail you require. It also depends if you want in-person or virtual as virtual sessions tend to be shorter and may well run in a series, rather than one go.
What will your team gain?
- New ideas on how to refresh their approach.
- Models which are easy to understand and simple to apply.
- Ideas which they can apply to their daily work life.
- Training applied to their situations.
- A great training experience
Tailored to your needs at no extra cost
Every business is different and the needs of the sales team are also different. For that reason we will tailor our Basic Sales Training to your needs at no extra cost. This means we talk through your needs. We discuss what you want the training to do. Where you think your team need to develop their skills. We design the training, discuss it with you and then deliver. In conclusion you get a tailored service at a great price to fit your budget.
Who delivers our Basic Sales Training training?
We think it’s very important to have training consultants with the credibility to train other people. This means your trainer is experienced in sales and in training. We know how to sell because we’ve done it and we’re still doing it. We can relate to your sales people because we are sales people. Consequently you get sales training which does what you need it to. Call us for a chat and see what you think.
For a proposal including the fee involved, simply complete the form below.
Or call the ITD switchboard on +44 (0)800 804 8086 to see how our Basic Sales Training could work for you
