Nudge in Design Training
What is our Nudge in Design training about? Nudge is a set of ideas first researched and developed by Richard H Thaler and Cass R Sunstein. the former went on to win a Nobel prize for economics. We have taken the theory and broken it down into a set of simple ideas. Our latest work involves applying these ideas to design. This includes marketing campaigns, campaign designs, leaflet designs, advertising design and any other communication design.
Tailored Content
We tailor the content of this Nudge in Design training to your organisation. This means we take your examples of design and, prior to the workshop, develop similar designs which incorporate the Nudge principles. These we use in the workshop to illustrate the potential impact of Nudge for your designers.
Participants
Our Nudge in Design training works for campaign managers, campaign designers, and graphic designers. It works with communication experts, public relations specialists and marketeers. The workshop style is best suited for a maximum of twelve participants.
Duration
This is a days training, which can be a full day from 9:00am to 5:00pm or a short day from 10:00am to 4:00pm.
Agenda
- Introduction and Objectives.
- Behavioural change and the context of Nudge.
- Nudge at work.
- Participants’ context and expectations for the workshop.
- What is Nudge & where does it come from?
- Examples of Nudge.
- Participant designs and situations.
- Nudge ideas explained, illustrated, and applied to participants.
- Workshop summary.
- Personal action plans & the follow up session.
Outcomes
Each participant gains an understanding of what Nudge is and how it applies to design. They also see how this works with practical examples of your designs Nudged.
Pre-workshop
Participants are asked to read an overview of Nude and how it applies to different aspects of everyday life as well as to design.
All participants can send us examples of design which they would like us to Nudge, to show how Nudge applies.
Post workshop
Participants are sent a pdf copy of the PowerPoint workbook used in the session including examples of Nudged designs.
They can also have email access to the trainer for follow up queries.
In-person or virtual
This workshop can be delivered in-person or virtually. We first delivered a virtual workshop in 2009 with a firm in Abu Dhabi, so we have lots of experience in making virtual training work.
Number of Participants
Up to twelve people in the session works well for a workshop style training.
Tailoring the training to your needs
We can tailor our Nudge in design training to suit your needs. This includes the focus of the training, the detailed content, duration, timing and number of sessions.
Client Comment
“My team got a lot of value from the course – Martin was fantastic and flexible to our needs. The course was incredibly interactive, sparking a lot of discussion, and I’m excited to see our business put the learnings into practice. Thank you Martin.”
Participant Comment
“I found Martin’s Nudge training really helpful when it comes to better understand the mindset of people and customers. It gave great pointers and a checklist to ensure I am communicating in the best possible way.”
Next steps
If this sounds interesting simply complete the form below and will contact you straight away for a discussion on our Nudge in design training.
Case Studies
Reviews
Excellent responsive virtual training for trainers
Martin was very responsive to our asks and needs creating a bespoke package that suited the needs of the delegates perfectly taking into account their experience to ensure it was pitched at the right level. Martin was also adaptive between sessions to incorporate new asks that delegates identified. Thanks again it was really useful learning with we have been able to put into practice immediately.
Corporate Coaching
I have now had the opportunity to work with Martin Chapman through two separate training and coaching programmes, and both experiences have been incredibly valuable.
The first gave us a group open forum to discuss a range of management themes and real-world challenges. I found the sessions insightful, practical and directly applicable to my role, particularly when establishing and developing our Quality Assurance team.
My more recent one to one coaching with Martin has been focused on corporate management and navigating senior stakeholder relationships. This has been especially valuable in developing my confidence and communication style. Martin’s coaching around assertive and persuasive communication has helped me become more comfortable being direct, holding others constructively to account and driving greater consistency in project delivery.
Martin is an excellent coach. He is approachable, supportive and encouraging, and his calm, structured style creates an environment where you can openly explore challenges and think critically about the best way forward. Importantly, he guides you towards finding the answer yourself rather than simply providing it, which makes the learning far more meaningful, sustainable and memorable.
I would highly recommend Martin for any individuals or teams looking to develop their management capability, strengthen stakeholder relationships, improve team dynamics or support positive cultural change.
We truly appreciate the effort, energy, and flexibility you brought to the programme, and we look forward to working with you again soon.
I wanted to take a moment to thank you for designing and delivering such an excellent programme for the IT Helpdesk team.
It’s clear that a lot of thought and expertise went into both the content and delivery. The sessions were engaging, practical, and highly relevant to the team’s needs, which made a real impact.
We truly appreciate the effort, energy, and flexibility you brought to the programme, and we look forward to working with you again soon.
Many thanks once again.
Farzana Hussain
Learning and Development Manager
Genuinely one of the best training sessions I have attended!
I can honestly say the training sessions delivered by Martin were one of the most valuable professional development experiences I’ve had. Martin has a rare ability to truly understand the needs of his audience and tailor his training accordingly — nothing felt generic or off-the-shelf. He covered some of the most essential skills in leadership, including conflict resolution and how to deliver constructive feedback in a way that motivates rather than demoralises — and he did so in a way that was practical, relatable, and immediately applicable. His delivery is engaging, his knowledge is exceptional, and he breaks down concepts in a way thay makes it easy to grasp and put into action. The concepts he taught are things I’ll carry with me and apply throughout my career. I cannot rate the training content and Martin as a trainer highly enough!
Management Team Training
Martin was incredibly insightful and helpful to myself and the other managers currently establishing our new QA team / Function. His guided discussions proved beneficial in allowing us to identify issues and points that needed addressing that were not on our radar and immediately we have already seen the benefit of applying his teachings in our day to day management of our team. Thank you very much Martin
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