account manager sales training

Account Manager Sales Training

Account manager sales training is about helping sales people, who look after a number of accounts, develop their approach. It’s about sharing ideas and new ways of thinking about thier business.


McAlpine started making plumbing products in 1902. It was the first company in the United Kingdom to manufacture plastic traps. The company is privately owned and still run by the same family today. The company has an enviable reputation for producing innovative products driven by market conditions and customer demand. McAlpine is a manufacturer based in the United Kingdom and is actively involved in the promotion of quality products which are available from national and independent plumbers’ and builders’ merchants. Today, McAlpine exports specifically designed products to over eighty countries around the world.

Training need

The need for training is to support the sales team continue their growth and encourage their development through new learning. The team is being asked to professionalise their approach in the use of specific sales objectives, targets and sales management techniques.


We developed a full day, live training event. Content was tailored to the business with scripts based around typical sales calls, specific scenarios practised and ideas based on every day situations.


The outcome was a very engaging day, with all the account managers discussing ideas and reflecting on how they could apply them into thier day to day work.

Participant feedback

“Very good and the day went fast.”

“Really enjoyable workshop that opened up a lot of people that are normally quiet and some great discussions were opened up.”

“Good, I think it was very much two way which kept the content, energy etc flowing.”

Client comments

“Great session extremely well mediated Martin. The team were really comfortable with and the informal feedback I’ve already had has been very good.”