You’re in a competitive situation. You’re pitching to a prospective client. You want to win. You have so much to say. You only have 15 minutes. How can you cram it all in?
Answer, don’t. Do something radical, do something different.
Just show pictures.
No words, no bullet points, no graphs or charts.
Show pictures that represent their needs, their pain, what they want to do, their objectives. Demonstrate you are different, confident and understand them.
They won’t remember your slides anyway, but they might if they are different. So be bold.
Show pictures of their goal.
Show pictures of their offices, their customers, where they want to be.
Be brave. Try it.