We have a prospecting list. We are told we need to keep in touch. We know we should keep in touch, but we don’t want to be a nuisance. There is a way to do it that can make it interesting.
Following the individual contact or their organisation can make keeping in contact interesting. If we follow an organisation we will keep up to date on news and events which affect it. Commenting on this news to your prospects in an email or call, can be a more substantive approach.
A new product launch, released sales figures, market analysis, news on strategic direction, growth aspirations can all make interesting reading and worthy of a comment.
Taking a genuine interest in your prospect is an interesting and productive way to keep in touch.

Keeping in touch with prospects can be interesting as well as necessary
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