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Brain Freeze more likely for those with higher working memory


Brain Freeze is that sensation we get when we seem unable to think. One moment everything is fine and the next we seem unable to think clearly.

Working memory is about our mental capacity. The ability to mentally juggle more elements. Useful in mathematics or unscrambling complex issues.

This research shows that people with higher working memory are more susceptible to brain freeze.

Here’s an excerpt form the article in the BPS website:

“Researchers at the University of Chicago and Michigan State University attempted to find out more about why this happens. Their results suggest that actually it’s only a subgroup of high working memory people who have this problem and it’s because of their high distractibility. These high ability chokers or brain freeze victims are “typically reliant on their higher working memory resources for advanced problem solving” but their poor attentional control renders them easily distracted by anxiety, causing their usual mental deftness to break down when the pressure is on.”

So what can we take from this? Maybe that when we ask these people to work on a problem we give create a low pressure situation. We protect them from any pressure that exists because in fact they will solve the challenge quicker and more effectively. We know that more analytical people tend not to like pressure, but this research takes it further.

As a manager we need how to manage these people in a way that allows them to use their strengths and not be distracted.

Read more here.

Is Talent a Thing?

Interesting perspective from a BBC podcast

This is a fascinating podcast from the BBC’s Analysis programme. We all look for talent when recruiting and we look to develop talent in our people. But does talent exist? This programme explores the concept of talent and includes some excellent references and sources. 


Wikipedia definition:

A talent is a group of aptitudes useful for some activities; talents may refer to aptitudes themselves.

It is the skill that someone naturally has to do something that is hard. It is an ability that someone is born with. People say they are “born with a talent”. It is a high degree of ability or of aptitude. Someone who has talent is able to do something without trying as hard as someone who does not have a talent. Someone who has talent is called talented.

Excerpt from BBC website:

When hiring people, is the concept of talent so ill-defined as to be useless? Entrepreneur and author Margaret Heffernan thinks so and explores what characteristics recruiters might want to look for instead.She argues that we need something new, as good grades and top degrees have proved no guarantee of high performance in the workplace. She talks to the recent head of HR (or “people operations”) at Google, the pioneer of the concept of a “growth mindset”, and the academic who found people’s intelligence increased over the course of the 20th century. She also hears about other measures like “grit”, “cultural fit” and how to interview people to find the candidate who is best for the job and the company, rather than the one you like.
Producer: Arlene Gregorius.

Click on the link below to go to the bbc website Analysis programme page.

or go to the bbc download page



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ITD Training FAQs

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FAQs Soft Skills Training

Soft Skills Training FAQs

The term ‘Soft Skills’ is a bit of strange phrase but what it usually means is any skill which is work related but not of a technical nature. It’s not about skills which you need specifically to do your job. For example if you work as a sales person for a building company, you will need technical training about what your company does, how the building are built etc. The soft skills training you will need covers things like sales training presentation skills training. So the soft skills training is needed for your role but not the technical part. Some thing soft doesn’t sound right because it can be very hard!Another phrase for the same area is business skills training.

Training Costs FAQs

How much does training cost? How much should training cost? This all depends on value, that is how much is it worth to the organisation buying it. For this reason training costs need to be measured against the value it brings.

Soft Skills Training Specific Subject FAQs

This section of FAQs is to do with training subjects which are more generic areas. This means things like influencing or negotiation. It also includes new areas such as Nudge.

Management Skills Training FAQs

Many managers are promoted into the role because they are good at the functional are of the role. So a person who is good in the finance team may well get promoted to be finance manager. A good sales person often gets promoted to be a sales manager. But very often they get promoted without any formal management training. For that reason it is very important to train people shortly after they are promoted, or best of all before they are promoted.

Communication Skills Training FAQs

There are few jobs that don’t include some sort of communication as a required skill. In many roles communication can be a vital skill, although it is not always made clear in the job advert or role description.

FAQs Leadership training

Leadership Skills Training FAQs

Whether you are a team leader, a senior manager or director, leadership is a distinct set of skills. Leadership can be one of those skill areas which on the face of it is very simple, but which can get incredibly complex.

FAQs Personal Development

Personal Development Training FAQs

In this page personal development means any skill area not covered by one of the other titles and which improves your ability to do your work. They tend to be generic skills which relate to your role and which you will apply to your personal circumstances.

FAQs Time Management

Time Management Training FAQs

Getting better use of the time available is what time management is all about. At ITD we believe there are always possibilities to become more efficient and get more from your time.

Customer Service Training FAQs

Modern economies are becoming more service lead. This means that competition may be in the product or service but is more often in the service offered. As a result customer service training is vital for the success of many organisations.

Presentation Skills Training FAQs

Having the ability to present your ideas clearly is a key skill for many roles, from sales or marketing through to research nurses and academics. Consequently training on presenting is very important for those roles to communicate clearly.

FAQs Personality Training

Personality Training FAQs

One of the most interesting and asked for session in training is to do with personality. The importance of personality cannot be over stressed. First of all it affect how we do our work, how we interact with other people and why we get on so well with some people and less so with others. As a result personality features in many of our training workshops.

Personality Development and Soft skills?

FAQs Sales Training

Sales Skills Training FAQs

They say that some people are natural sales people. This may be so but even those natural sales people can still learn how to do things in a better way. This could include improving questioning skills, listening, presenting closing, or relationship management. For that reason training for all sales people is fundamental to future success.

FAQs Project Management Training

Project Management Training FAQs

So many roles now require project management to a lesser or greater degree. Professional project managers are highly qualified but those with other roles tend to get training in their discipline but not necessarily in project management. For that reason it is important to recognise if your role does involve project management and then to learn how to manage projects properly.

Training Locations FAQS

With training being available as a face to face, webinar, video or on demand on line experience, training is possible any where at any time. The question what do you need and how do you need it. Consequently training providers need to look at what they deliver and how their customers want to access the content they offer.

Training Company FAQs

The market for training providers has grown massively over the past 10 years. With growth has come specialisation. For that reason training companies need to communicate clearly what benefit they bring to their clients and that means where is their value.

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