ITD Work Style Model

The ITD Work Style Model is simple to understand and easy to use.

It is a tool to better understand our own behaviour at work and the behaviour of others.

As it is simple to understand and easy to use, it will take you minutes to grasp and a few minutes more to apply.


How does the ITD Work Style Model compare to other models?

All of these models are based on the same research; Jung’s personality factors. Being based on the same psychology they all do a similar job in different levels of detail. The way we have applied this model is to make it easy. You don’t need to fill in a complex questionnaire, just simply look at the descriptors and place yourself on the model. Matching those descriptors with your own behaviours is simple.

Other models are great if you need full feedback and a complex personality analysis. But if all you need is a framework to help with work situations, then this is it.


Why do people prefer the ITD Work Style Model?

  1. Quick and simple to understand.
  2. Easy to apply.
  3. Talks about style not personality, which is less confrontational.
  4. Uses very practical situations to describe how the model works.
  5. Applies instantly to your challenging situations.
  6. Useful for all roles in work.



The Four Styles


The person with a conceptual style needs change, enjoys challenges and likes to work with people at least some of the time. They sometimes lack follow through after showing great enthusiasm at the start of a task or project. But they can be easily distracted by a new task. They are great at solving problems and are not phased by change.

Typical Roles; Marketing, Solution Sales, Design, Creative, Litigation Lawyer. Roles which require change or problem solving.



Needs people. Does not like to work alone. Great at networking and is the glue in any team. Sensitivity ensures they will notice team dynamics. But they can be overs sensitive, so that they take responsibility for other people’s emotions. Very good at communication and working with clients.

Typical Roles; Sales, Customer Service, HR. Roles which require lots of human interaction.



Wants to get the job done. Driven. Makes quick decisions. Not always good decisions, but they are quick. Likes to complete tasks and move on. Can change their mind easily if there is a logic to do so. Doesn’t like wasting time, prefers to stay focussed and get it done!

Typical Roles; Director, Decision Maker, Partner. Roles which require decisiveness and confidence.



Needs the detail. Respects knowledge and experience. Likes to gather all the data before making a decision. Meticulous with details. Can be slow at decision making and can check some work too much. Will always produce a quality piece of work. They know what they are doing and deliver consistently high results.

Typical Roles; Lawyer, Finance, Regulatory. Roles which require expertise and deep knowledge.

Do people have a mix of styles?

Absolutely!  People are more complex than any model. We tend to be a mixture of styles, although one typically dominates in the way we do our work when we are busy in our role. So we can can get a person who is quite social when not busy, but once they are busy they become more direct. Equally a person can be quite reserved and analytical when in unfamiliar social situations, but when they are with known colleagues they are very social and lively.

This model is not trying to put people in boxes, far from it. It is simply trying to explain a little about human behaviour, to give tips and ideas on how to resolve and avoid situations.

How can the ITD Work Style Model be used?

Personal development

Better understand ourselves and why we react the way we do in different situations. Why do we prefer certain types of work, roles and people.



The model explains why we seem to get on very easily with some people, and yet find it so difficult with others. It gives tips and ideas on how to adapt our communication to succeed where we would normally falter.



The model explains our preferred management styles and how we like to be managed. It gives tips and ideas on how to improve our people management skills.



It explains our preferred leadership styles. Gives insight into why certain situations occur. It gives ideas and tips on how we might improve our approach to leadership in specific situations.

Team working

The model explains certain dynamics of team working. It explains why situations arise. The model also gives ideas on how we approach improving our team working skills.



The model gives insight into our work style and why we get on with some customers immediately and why it takes a lot longer with others. It also gives ideas and tips on how to improve our sales approach in the context of our work style.


If you would like to discuss training on the ITD Work Style model please contact us on +44 (0)800 804 8086


What people say about the ITD Work Style Model in our training

“Very simple and useful.”

“It really helps to understand direct people and work out how I should approach them. Before I would try to be nice, but now I know I need to be direct!”

“I need to consider my own style and also work out the style of others. Then I need to see how I need to adapt.”

“The piece on mirroring was really useful, both in working with my boss who is very analytical and some of my clients who are very direct.”



ITD Work Style Model Training

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