Inflluencing can be acheived with a clear strategy
Inflluencing can be acheived with a clear strategy

How can we ensure that proposal put to partners or seniors get the best chance of success?

You’ve spent a lot of time involved in the project, now you need to present it to a partner. The foundation to making any presentation a success is. Framing it within what the partner values. It is vital not to think first about what you want to say, but to think about what the partner wants to hear.

Consider the following questions:

What are the partner’s current challenges?

What is the partner trying to achieve?

What are the challenges in the partner’s practice area?

If you don’t know, find out. Ask your contacts what they know about the partner and their practice area. Ask secretaries, junior lawyers, senior lawyers, business services anyone to get a perspective on the partner and the practice area. In the end you may have to make a few calculated guesses, but the more you know the better.

With what you know and what you have found out review your project and see how you can position it to be of value to the partner. More to follow.

Influencing partners – putting our proposal in the partner’s value frame – part 1

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