What is Nudge?

Nudge is an influencing strategy. We apply Nudge Theory to public sector everyday business situations. That means we use Nudge as a method for influencing people in a subtle way. It is not about telling people what to do. It’s a way to help people choose the behaviour you would like them to choose. We’ve got various Nudge theory examples in the public sector.

Nudge Theory Examples in the Public Sector

There are two ways to apply Nudge in the Public Sector; Public Policy and Internal Working. We specialise in the latter. How do you apply Nudge to everyday working situations and challenges? If you’re looking for the former then contact the Behavioural Insights Team for your sector.

Public Sector Challenges

Perhaps even more so than other sectors, in the public sector is one where we cannot tell people what to do. We need to encourage, persuade and influence. Nudge fits right into this need. It is an ideal strategy for subtle influencing. 

Typical challenges Nudge Theory examples can help with:
  • How do I present my preferred option to my boss in the best possible light?
  • What is the best way to present ideas in a meeting?
  • How do I make sure the people who make the decision understand the situation like I do?
  • How do I encourage my colleagues in the council to use the processes we have established?
  • Are there ways to get more responses to requests from colleagues?
Nudge Theory Seminar
Nudge Seminar
Nudge training - door
Nudge Training

Nudge Thoery Examples Training

We have developed Nudge Training based on Nudge theory. We apply these amazing ideas to people’s everyday work situations and challenges. Read more on our Nudge Training.

Nudge Theory Seminar

Our Nudge Seminar is a high impact, fast moving session. This means the participants will be gaining ideas on how to use Nudge in their everyday lives. Read more on our Nudge Seminar.

To talk to us about Nudge please call us on +44 (0)800 804 8086