Personal Brand and Networking for Lawyers
Reed Smith LLP is a global law firm headquartered in Pittsburgh, Pennsylvania, with more than 1,500 lawyers in 30 offices throughout the United States, Europe, the Middle East and Asia.
At Reed Smith, they believe that the practice of law has the power to drive progress. They know time is valuable and clients matters are important. They are focused on outcomes, are highly collaborative, and have deep industry insight that, when coupled with their local market knowledge, allows them to anticipate and address client needs.
Background
In all major international law firms Associates need to get into the mindset of seeing themselves as having a brand. They also need to get into the habit of networking.
Need
The specific need for this workshop is to give Associates the tools to reassess their self perception into that of the personal brand. It is also required to give participants tools and ideas to implement in networking immediately.
Activity
We designed and delivered a two hour workshop.
The overall agenda was as follows:
The Lawyer’s Role.
What is a Brand?
What is Personal Brand?
Defining your Personal Brand.
Taking control of your Personal Brand.
Personal Brand Statement.
Making Time for Personal Brand & Networking.
Networking.
Personality Impacts.
Summary & Actions.
Outcomes
The session involved participants engaged and discussing the subject all the way through. Each one has a chance to consider networking in the context of their role. They also finish the training by forming at least one specific networking action to implement within 7 days.
Participant Feedback
“Very practical workshop, thank you.”
“Excellent training.”
“Very informative, as always.”
Client Comment
“We receive excellent feedback on this workshop.”
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