Personal Brand & Networking Training
This personal brand and networking training workshop is a great way for fee earners to up their game. This is not usually a subject which is at the forefront for many lawyers, who focus on their clients and the law. But it is an area which can have huge impact on their ability to generate new opportunities.
The session explores what a brand is and the value we all place in brands which are dear to us in our everyday lives. This includes consumer products such as coffee brands, cars and media choices. We discover how these ideas apply to people and lawyers.
The workshop includes participants developing ideas on how they can take control of their personal brand. It covers what can be done to influence the personal brand with blog writing, conversations and presentations.
Networking is similarly a subject which does not come naturally to many fee earners. The session gives practical ideas on how to approach networking and uses our knowledge of behavioural change theory to frame specific actions.
Participants
This personal brand & networking training is suitable for fee earners at all levels from trainee to partner.
Duration
The workshop style session can range in duration from 60 minutes to 3 hours. The difference is in the level of detail and the specific actions that are developed.
Agenda
The specific agenda can be tailored to suit the needs of your firm, with emphasis placed on those areas of most importance.
The Lawyer’s Role.
What is a Brand?
What is Personal Brand?
Defining your Personal Brand.
Taking control of your Personal Brand.
Personal Brand Statement.
Making Time for Personal Brand & Networking.
Networking.
How to approach a Networking event.
How to break into a group, introduce yourself, what to talk about and how to leave a conversation.
Following up on an event.
Participants’ personal actions for developing personal brand and networking,
Summary & Actions.
Outcomes
The outcomes include:
- Participants leave with a clear idea on what personal brand is and how this applies to them.
- They gain ideas on what they can do to create and influence their brand.
- Each person leaves with a specific list of actions they will take to develop their personal brand.
Pre-workshop
Participants are requested to read a brief overview of the session.
Post workshop
Each participant is emailed a pdf of the PowerPoint from the session including screengrabs/phots of their work. They also have access to the trainer via email for follow up questions.
In-person or virtual
The session can be delivered in-person or virtually.
Number of Participants
For a workshop a maximum of 12 participants works well, but if you need a larger group, we can accommodate this.
Tailoring the training to your needs
To ensure the session is relevant to your people, we will discuss with you how to tailor the content. This can be with case studies, examples or your law firm brand.
Next steps
Simply complete the form below to start the discussion on how our personal brand & networking training could help your firm.
Case Studies
Reviews
Professional Business Communication training
This class is 3 hours but it didn’t feel like it. It helped that the class is interactive and each person gets a chance to speak at one time or another. Martin did a great job keeping us engaged. I like the way he explained the topics and I genuinenly walked away with some great pointers regarding communication styles.
Martin was a great trainer!
He made the session interesting and engaging, and gave some really helpful tips for working effectively! Definitely one of the best trainers I’ve come across in sessions like this – would recommend.
"Working Effectively" module with Martin Chapman
Martin is a really friendly instructor whose enthusiasm came through even in a virtual training session. He aimed to create rapport among the attendees which I really appreciated. It was great meeting him!
Great workshop on Professional Business Communication
Really enjoyed how interactive this workshop was. I am now putting people into communication style boxes!!
Professional Business Communication - Very instructive and interactive
It was the perfect balance between theoretical and situational approaches.
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