personal brand training

Personal Brand & Networking Training

This personal brand and networking training workshop is a great way for fee earners to up their game. This is not usually a subject which is at the forefront for many lawyers, who focus on their clients and the law. But it is an area which can have huge impact on their ability to generate new opportunities.

The session explores what a brand is and the value we all place in brands which are dear to us in our everyday lives. This includes consumer products such as coffee brands, cars and media choices. We discover how these ideas apply to people and lawyers.

The workshop includes participants developing ideas on how they can take control of their personal brand. It covers what can be done to influence the personal brand with blog writing, conversations and presentations.

Networking is similarly a subject which does not come naturally to many fee earners. The session gives practical ideas on how to approach networking and uses our knowledge of behavioural change theory to frame specific actions.


This personal brand & networking training is suitable for fee earners at all levels from trainee to partner.


The workshop style session can range in duration from 60 minutes to 3 hours. The difference is in the level of detail and the specific actions that are developed.


The specific agenda can be tailored to suit the needs of your firm, with emphasis placed on those areas of most importance.

The Lawyer’s Role.
What is a Brand?
What is Personal Brand?
Defining your Personal Brand.
Taking control of your Personal Brand.
Personal Brand Statement.
Making Time for Personal Brand & Networking.

How to approach a Networking event.

How to break into a group, introduce yourself, what to talk about and how to leave a conversation.

Following up on an event.

Participants’ personal actions for developing personal brand and networking,
Summary & Actions.


The outcomes include:

  1. Participants leave with a clear idea on what personal brand is and how this applies to them.
  2. They gain ideas on what they can do to create and influence their brand.
  3. Each person leaves with a specific list of actions they will take to develop their personal brand.


Participants are requested to read a brief overview of the session.

Post workshop

Each participant is emailed a pdf of the PowerPoint from the session including screengrabs/phots of their work. They also have access to the trainer via email for follow up questions.

personal brand

In-person or virtual

The session can be delivered in-person or virtually.

Number of Participants

For a workshop a maximum of 12 participants works well, but if you need a larger group, we can accommodate this.

Tailoring the training to your needs

To ensure the session is relevant to your people, we will discuss with you how to tailor the content. This can be with case studies, examples or your law firm brand.

Next steps

Simply complete the form below to start the discussion on how our personal brand & networking training could help your firm.

Case Studies


How to manage workloads, delegate and work with supervisors.

Rated 5.0 out of 5
May 7, 2024

Very insightful and engaging – would recommend!


Excellent Training Sessions

Rated 5.0 out of 5
May 2, 2024

The training sessions hosted by Martin were nothing short of exceptional. The sessions promised to be engaging, interactive and informative – and they delivered on all fronts.


Helpful and enjoyable

Rated 5.0 out of 5
May 2, 2024

Very helpful and enjoyable session with practical scenarios


Martin knows how to keep the audience focused on his topic

Rated 5.0 out of 5
April 25, 2024

Martins not only knows his topics but also is a master of presentation; keeping us focused on the issue. Break-away rooms is an excellent technique Martins uses in very appropriate moments to stimulate exchange and productive discussions. Very clearly structured presentations. Five stars, for sure!

Yuriy Rudyuk

Excellent training on how to treat people with respect

Rated 5.0 out of 5
April 9, 2024

Martin Chapman is a highly accomplished trainer, one who is sensitive to his audience. The interactive trainings, like this one, are a pleasure to attend.

Reshad Forbes

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