Nudge Training for Lawyers
Our Nudge training for lawyers gives legal professionals a fresh, science-based approach to influencing others. Drawing on the groundbreaking work of Nobel Prize-winning economist Richard H. Thaler and legal scholar Cass R. Sunstein, this training breaks Nudge theory into practical, bite-sized strategies. We apply these strategies directly to the challenges lawyers face in communication, client management, and business development
How Lawyers use Nudge in practise
Nudge techniques fit naturally into the professional lives of lawyers, enhancing influence without removing choice. Here’s how legal professionals apply them:
Business Development
Lawyers use Nudge Framing to shape blog posts, articles, and client-facing content. By carefully setting the context, they invite readers into the right mental space—making new ideas easier to absorb and accept
Marketing
Legal marketers apply Nudge principles to refine messages, guide decision-making, and build compelling campaigns. The result? More persuasive communications and clearer positioning.
Client communication
When lawyers present options to clients, they use Choice Architecture and Neutral Positioning to present recommendations with impact—while still respecting autonomy.
Everyday legal communication
Nudge tools like the Nudge Review help lawyers refine emails, client updates, and proposals. This method offers a framework for self-assessing communication and identifying where subtle changes can drive clearer, more persuasive messaging.
Is Nudge an influencing technique?
Yes—but it differs significantly from traditional persuasion. Nudge works by gently shaping decisions while leaving the final choice intact. Instead of using pressure or forceful argument, lawyers learn to nudge clients, colleagues, or stakeholders toward optimal decisions in a subtle, ethical way.
Workshop style
Our Nudge training for lawyers runs in a practical, hands-on workshop format. From the first minute, participants actively apply each concept to their own situations, ensuring the learning is relevant, applicable, and memorable.
Agenda - nudge training for lawyers
Here’s a sample agenda, designed to be flexible and adapted to your needs:
- Introduction to Nudge: Origins, applications, and benefits
- Participant challenges and case scenarios
- Recognising Nudges in everyday interactions
- Spotting Reverse Nudges that unintentionally discourage action
- Practical Nudge techniques including:
- Framing
- Make it Easy
- Choice Architecture
- Make it Normal
- Use Defaults
- Create Engagement
- Limit Choice
- The Nudge Review: How to assess and improve your current approach
- Rapid experimentation with Randomised Control Trial (RCT) thinking
- Group debrief, strategy design, and personal action plans
Pre-workshop
We tailor the experience before the training even begins. Participants may receive:
- A short video and reading primer on Nudge theory
- A brief questionnaire to identify their goals and challenges
Post Workshop
After the session, participants receive:
- A PDF pack of slides and visuals from the session
- Access to the trainer for follow-up questions
- Optional coaching or a follow-up call for deeper application
Duration
We’ve designed our Nudge training for lawyers to suit even the busiest legal teams:
- 1 hour session: Ideal for a concise introduction
- 90 minutes: A deeper dive with applied examples
- 3 hours: Hands-on, practical workshop with personal application
- Full day: Comprehensive strategy building, with practice and feedback
Virtually or in-person
You can run the training virtually or in person. We’ve delivered virtual sessions with participants from UK, Europe, India, US, and Canada—with equal levels of engagement and impact.
Tailoring this nudge training for lawyers
Every law firm has a unique culture. That’s why we tailor each session to your people, processes, and goals. From real-life case examples to role-specific application, we ensure every participant sees the relevance—and can act on the insights immediately.
Expected outcomes
Here’s what participants typically take away:
- A new way to introduce complex ideas—one that lands more effectively
- Clearer, more neutral positioning of arguments and recommendations
- Practical techniques for offering choices in ways that build confidence
- Strategies for persuasive business development and messaging
- A personalised action plan to apply Nudge to their legal work
Reviews
Read more of our participant and client reviews on our training reviews page.
Presenting with Impact Virtually
I recently attended the “Presenting with Impact Virtually” training workshop led by Martin Chapman, and it was a thoroughly engaging and practical experience. Martin’s delivery was professional yet friendly, making the virtual format feel interactive and enjoyable. The session was well-structured, with clear slides and practical examples. I highly recommend his training services for anyone looking to improve their presentation skills in a virtual setting.
Comprehensive and Engaging Training
I recently attended Martin’s ‘Working Effectively’ and ‘Professional Business Communication’ online training sessions and both were excellent. Martin is very engaging and ensures that participants all contribute to discussion. The sessions were very useful, drawing on real anecdotes and scenarios relevant to our level of work. I found both training sessions impactful and will carry the lessons learned into my work. Thanks Martin!
Working Effectively at Clifford Chance - Martin Chapman
I attended this session delivered by Martin and found it very insightful and engaging. Martin shared very realistic scenarios which required us to challenge how we would respond and the impact of different ways of saying things. A very interactive session and it was easy to remain engaged. I took away a lot from it
Personal Development Training (Negotiation Skills)
Martin is a fantastic trainer and easy to talk to. He makes the course easy to process and allows plenty of time to discuses anything you need clarifying. The course has been designed well and was adaptable to make it more relevant and personal to meet my target needs I was hoping to achieve.
I would recommend anyone to sign up for a course with Martin based of my personal experience and I look forward to working with him again within the future
A fantastic course
Thank you Martin for a fantastic workshop on Professional Business Communication. I have learnt a lot and found it very enjoyable. I have a lot to take away with me and will be trying your suggestions and tips going forward.
Case Studies
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