Bespoke Communication Training Case Study
This bespoke communication training case study outlines the tailored approach we used to design and deliver a high-impact training intervention for a select group of maritime professionals. By customizing the content and format to meet specific organizational goals, we ensured relevance, engagement, and measurable outcomes.
The training was delivered in-person in Norfolk Virginia.
Background
U.S. Marine Management LLC (USMMI), based in Norfolk, Virginia, is a U.S.-owned, Jones Act-qualified maritime company specializing in commercial and military maritime solutions. Founded in 1983, USMMI operates a fleet of U.S.-flagged vessels, including tankers and support ships, serving clients like the U.S. Navy’s Military Sealift Command and the U.S. Maritime Administration. Known for its expertise in complex maritime operations, USMMI provides vessel chartering, operations, and maintenance services globally. In 2023, it was acquired by Maritime Partners, expanding its reach and capabilities in government contracting and tanker security programs.
Need
To initiate this bespoke communication training case study, we first collaborated with HR leaders, senior management, and operational stakeholders to define the training objectives. The core need centred on enhancing the communication agility of already capable officers, particularly in navigating high-stakes, complex scenarios. These discussions helped us pinpoint the specific challenges and expectations that the training needed to address.
Activity
We developed and facilitated a dynamic three-hour, in-person training session tailored to the participants’ roles and responsibilities. The session featured realistic, high-pressure scenarios that participants could immediately relate to. Each segment introduced a communication strategy, explored its practical application, and demonstrated its effectiveness in challenging situations. Participants were grouped by role to encourage peer-to-peer learning and contextual discussion. Throughout the session, we integrated actionable tips and frameworks to reinforce learning and promote real-time reflection.
Outcomes
The bespoke communication training session fostered active engagement from start to finish. Participants remained involved in discussions, frequently connecting the presented strategies to their own experiences. This format encouraged deeper understanding and personal relevance, leading to stronger retention and application of the concepts.
Participant Feedback
Feedback from participants, the workshop organizer, and the CEO was overwhelmingly positive. Attendees appreciated the relevance of the scenarios, the clarity of the strategies, and the opportunity to explore ideas in role-specific groups. The interactive format was particularly praised for keeping the energy high and the insights flowing.
Client Comment
That was excellent, just exactly what we wanted.
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