Charity Communications Training
We were asked to develop this charity communications training for Guy’s & St Thomas’
They have 5 main hospitals and provide a full range of lifelong, general and specialist care, as well as clinical research, innovation, education and training. They are a diverse and welcoming organisation, with around 25,000 people.
The training was aimed to give participants ideas on their communication skills and strategies.
Background
Effective communication is crucial for the success of any organization, and charities are no exception. In the non-profit sector, clear and compelling communication can make the difference between thriving and struggling to stay afloat. Charity communications training equips non-profit staff with the skills they need to articulate their mission, engage supporters, and drive fundraising efforts. With the growing competition for attention in the digital age, non-profits must master the art of communication to achieve their goals and maximize their impact.
Need
The need for charity communications training has never been more apparent. Non-profits operate in an environment where they must compete for limited resources and attention. Donors, volunteers, and stakeholders are constantly bombarded with information from various sources. To stand out, charities must communicate their messages effectively and persuasively. Many non-profit organizations struggle with this aspect, often due to limited resources or a lack of specialized skills. Charity communications training addresses this gap by providing non-profit professionals with the tools and knowledge they need to craft compelling messages and engage their audiences.
Charity Communications Training - Activity
Our charity communications training involved a series of sections designed to enhance various aspects of communication. These training sections cover a wide range of topics, including:
- Messaging and Branding: Developing a consistent and compelling brand voice that resonates with target audiences.
- Storytelling: Learning how to craft powerful narratives that highlight the impact of the charity’s work and connect emotionally with supporters.
- Digital Communication: Mastering the use of digital platforms, including social media, email marketing, and websites, to reach and engage audiences effectively.
- Media Relations: Understanding how to work with the media to secure coverage and manage public relations.
- Crisis Communication: Preparing for and responding to potential crises in a way that protects the charity’s reputation and maintains stakeholder trust.
- Fundraising Communication: Creating persuasive fundraising campaigns and appeals that drive donor engagement and contributions.
The training activities were led by and experienced communications professional who brought practical insights and real-world examples to the session. Participants engaged in hands-on exercises, group discussions, and scenarios to apply what they learnt and receive immediate feedback.
Outcomes
The participants completed the training with a number of outcomes:
- Better appreciation of the nuances involved in communication.
- Increased insight into their communication skills.
- More awareness of the impact of work styles on communication and specifically the impact of their work styles.
- Personal actions to implement immediately in the work place.
Participant Feedback
The feedback from the participants was excellent, saying they particularly enjoyed the practical workshop style and the way the session had been tailored to their needs.
Client Comment
The client was very pleased with the training and said they would not hesitate to use our services again.
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