Management Training

ATP Media contacted ITD to design, tailor and deliver management training for a broad group of managers.


ATP Media is the global sales, broadcast production & distribution arm of the ATP tour. Formed in 1999 ATP Media provides the centralised exploitation & host broadcast production for worldwide television and digital broadcast rights across the ATP tour.

ATP media has unrivalled access and expertise in broadcast production of men’s professional tennis. This unique service incorporates rights sales, multi-platform production and worldwide fibre / satellite delivery into a comprehensive, end-to-end and broadcast-focused solution.

In addition to its core offering of live, delayed and repeat action plus highlights, ATP media also distributes ATP uncovered, the magazine show of the ATP tour, with a worldwide reach of 200 territories and 100 broadcasters. The ongoing commitment to provide added value to broadcast partners through expertise, innovation and investment is a hallmark of ATP media.


The need for training came from a very positive perspective of developing on success. The business has grown significantly over the past few years. The culture of the organisation is very positive and performing well, so this was about getting the best out of people and providing that confidence to managers.

Managing people can be one of the most rewarding roles as well as the most challenging and training is required to keep the managers at the top of their game.

Subject matters covered included a range of people management disciplines as well as DE&I (Diversity, Equality and Inclusion).


The content of our training was tailored to ATP Media. We used examples and scenarios that were relevant to the participants. The training was run as a workshop with participants active and engaged at all times. The workbook, created as a PowerPoint pdf, was tailored to ATP Media and sent to participants after the training.

The agenda included the following subjects:

  • Challenges with managing people.
  • Managing performance.
  • Management styles.
  • Contracting.
  • Coaching skills.
  • Development plans.
  • Giving feedback.
  • Difficult conversations.
  • Delegation skills.
  • Motivation.
  • Unconscious bias.
  • Summary & personal actions.


The workshops all involved participants in discussion on each aspect of the agenda. The ideas introduced were discussed and applied to specific situations and scenarios.

Each participant suggested specific actions to implement in their role immediately.

Participant Feedback

“I really enjoyed the training – I thought it was excellent!”

“I enjoyed the session and had a very pleasant and informative day. “

Client Comments

“Very positive feedback, so well done😊”

itd training