Engaging & Influencing When Presenting
Latham & Watkins LLP is an American law firm founded in 1934 in Los Angeles, California. In 2007, Latham became the first American law firm to surpass $2 billion in annual revenue and then, in 2018, it became the first American law firm to surpass $3 billion in annual revenue as well.
Background
We designed the training around the specific needs of the lawyers we were training.
Need
The need was to help lawyers make engaging presentations and the same time to develop influencing skills. The content needed to be directly relevant to lawyers from different practice areas.
Activity
The agenda for the training included the following:
- Introduction and objectives.
- Defining the meeting/presentation objective as an outcome for the audience.
- Audience assessment.
- Lawyerspresenting to different client types; bankers, business people, entrepreneurs etc.
- What does the client / prospect want to hear?
- Adapting the presentation to the audience and the objective.
- How to stand out from the crowd of those presenting to your target audience.
- Planning & preparation checklist
- Content & legal jargon checklist.
- Presenting complex data effectively.
- Developing the lawyer’s individual style.
- Handling the most difficult situations.
- Impact ‐ voice, body language, content.
- Summary of workshop & personal actions.
- Part 2
- Developing confidence to become a more successful presenter.
- Fine tuning skills.
Outcomes
Each participant developed a detailed action plan on what they were going to do differently.
Participant Feedback
“I found the piece on tailoring the presentation very useful.”
“I need to look at my content and give it a major overhaul. I have too many sldes with too many words on them.”
Client Comment
“Very well developed training that hit the mark with our lawyers.”