When British Gas first contacted us through itd.com/nudge-training they knew they wanted innovative training and they thought Nudge might just fit the bill. The British Gas Comms Team handle communications with customers across the country. The objectives of their emails and letters vary widely from promoting services to chasing payments and meter readings.
They wanted training that would give the team a different perspective on communicating with people.
We tailored our One Day Nudge Training Workshop to suit their needs. This meant looking at examples of Nudges relating to their challenges and designing the content of the day to stimulate their thinking.
The session was lively and all the team participated fully through interaction as a group and small group discussions, of which there were many throughout the day.
Live challenges and scenarios were discussed and ideas generated. Actions for changing the way some communications were planned during the workshop.